Great Call to Action Words That Really Convert
The bridge between a bounce and conversation are the words that you use in your call to action words. The button text should be able to explain to your target audience why they should click your button and it should also be able to speak to your audience.
For your button text to provide a justification to your target audience finalize your offer, the button text should be as clear and specific as possible and it should also tell the audience what is it that will happen whenever they click your button.
Your audience will not be clicking on your button when you do not provide them with effective button copy.
Your button should be independent of the rest of your page even though it is the smallest among all elements in your page.
Your call to action words should also be strong enough to enable your audience to be aware whenever they skim through your page which will help them know the action they are taking.
For it to trigger a quick response among your audience, your call to action words needs to give instructions to your audience.
The clarity of your call to action words also helps to ensure that visitors are clear on their next course of action.
Even if you have thousands of followers on Twitter or Facebook but if you cannot get them to take the action to click on your button then it is useless. The call to action words should inspire the audience to do something apart from just reading it.
Words are very powerful, therefore, it is important to learn how to craft the right words in your call to action words, this will increase your conversation.
The whole process of crafting an effective call to action words is an art and partly a science.
Learning how to implement words and phrases in a call-to-action is important because it will enable you to become perfect in creating a good call to action words.
It will also enable you to understand why some words and phrases are good for you call to action words while others are not effective.
The scientific part of call to action words phrases is to ensure it deals with the psychology and how the brain works. We interpret various phrases in a different manner depending on its context.
For example how you will interpret when you hear that two puppies crashed into each other is different with when you here that two vehicles crashed into each other, two vehicles crashing into each other sounds like a destruction while two puppies crushing sounds less destructive.
Using similar words in your call to action words does not mean that it is similar, it is the context in which a word is used, which brings the similarity or difference.
In creating a call to action words, you are getting into the reader’s emotion and get them to complete an action.
As a marketer or an advertiser, your main objective is to influence an action, therefore, to get customers to follow through you need to use words that can convince and persuade them within the right context.
Most marketers normally fail here because they only focus on their product or service when creating a call-to-action but they should instead focus on the benefit the reader will get for taking the action.
Do not focus so much on the product or service but you should also focus on the results the reader will get and the action they should take.
The Art of Call To Action Words
This is trying to know when to the right call to action. It is something that can only be achieved through continuous practice and testing.
Depending on the audience, words have the biggest impact on the readers, what you are offering as well as the context you use is important too.
Use persuasion phrases if you are aiming at persuading the readers to select your product or service and then combine them in tour call to action.
Writing in the first person completely changes the tone of your writing, therefore, is normally advisable to try writing in the second person at all times.
This makes your content sound much more like a conversation and it makes the reader feel that you are directly addressing them.
You should also use words and phrases that guarantee complete fulfillment of readers’ desires. Don’t forget that it will only be effective if you can provide some type of proof to back up your claims.
To succeed at call to action, you need to take a close look at the kind of phrases and words you use.
The sooner you can get the readers to take action the better. Examples of some phrases and words that you can use to make people to take an action include:
• Last chance
• Today only
• Closing soon
• Limited supply
By creating a sense of scarcity or urgency, you get people to rush to take action out of the fear that they will miss out on a good deal.
Sometimes your aim may be to get people to become interested in your product or service, rather than to buy or use it especially when you are introducing a new product into the market.
For a product or service introduction, CTA for gauging interest is supposed to be used. The phrases or words may include:
• Contact me
Each of the above phrases expects your audience to do something. If you can convince a reader to take time to give you feedback or share, then you will know that they are engaged.
After explaining what call to action is all about and the art of crafting it, it is important to take a look at the following are some words that can improve your call to action button;
Start- this is a word that you are ready to get going with a product or service once you click
Stop- this will help your readers to avoid doing something negative. You need to tell them how they can prevent something they don’t want to happen and they can still restart from where they were.
Grow- you should be ready to offer help to your visitors from the ground up. You should have the necessary tools available to help them accomplish their goals.
Join- this word help someone feel like they are taking action to become part of something good or big. For example, “Join the fastest growing network in the world”.
Learn- human beings are naturally curious and they would want to gain as much knowledge as possible. After becoming interested in a product, we would want to learn more in order to make an informed decision.
Discover- by using this word you are trying to tell your visitors how they are going to find out how to do something when they click.
Sick- this provides an impression that you are tired or feed up with something, “I am sick of losing out on profit”. It will make your visitors feel bad about their problem and your business could offer a solution to their problem.
Troubled- this makes people feel inconvenienced, therefore, you are telling them you understand them and you want to offer help to them by fixing their problem for example, “troubled with your car”.
Worried- this gives an impression that someone is feeling uneasy about an issue or a situation and when they can’t get the results they will turn to you for solutions.
Confused- play on your visitors’ confusion and have information that will help answer any questions they might have.
Your/you- this helps in convincing your visitors to feel that apart from caring about your business, you also care about them. This personalizes CTA and makes your audience to feel like you are doing something for them.
Me/my- it gives a sense of possession and makes the audience to feel that they are getting what they want. They provide reasons and incentives to audience to why they should click.
Want- it is a word used to show desire. It is characterized by something that somebody is lacking. For example, “want to get the highest interest”.
Need- need makes a want more urgent and it makes it more of a must which makes something more necessary to do immediately. It can also be used to convince your audience that you are confident in what you have to offer.
Free- it converts more people by lowering the barriers to entry. People are more willing to try a product that they are risking less in.
Save- it shows the audience what they will keep if they choose our business.
Try- it does not commit a client, they are free to test your product before buying.
Why- give your audience a reason or purpose why they should take an action.
Get- the audience would want to know whatever they will get by clicking your button
Find- it will urge visitors to do something on their own, they will want to know how to do something on their own.
Others include, now, today, before, and ends.
Now you have the basic information for your call to action buttons and should know which word will work for your marketing strategy. The power of words is important for enticing the visitor to your site into taking an action that you want.