Call to Action

13 Great Call to Action Examples To Copy 2018

Looking to increase your website conversion rate? There are a number of things that can be optimized, example the headline text, hero images, videos. The list goes on and on.

But no matter what you change, at the end of the day there's one thing standing between a user and conversion, and that's your call-to-action.

If you're curious about how to optimize this conversion gatekeeper, then here are some examples of great call-to-action examples out there:

Call To Action Sample #1: Netflix


Netflix uses persuasive text to guide you to their free trial. They let you know how convenient their product is with the ability to watch anywhere as well as the ability to cancel if you’re not satisfied.

Call To Action Sample #2: WordStream


WordStream uses contrasting colors with their CTA to make it stand out against the all-blue site. They also reiterate the fact that their product is free to use twice further enticing you to try it out. Truly one of the many great call-to-action examples.

Call To Action Sample #3: Hotjar


Hotjar’s homepage features two calls-to-action leading you to the same place. Both CTAs are easy to find with placement and color.

Call To Action Sample #4: HubSpot Sales


HubSpot uses simple persuasive content alongside relatable images of fellow salespeople to get you to try their sales tools.

Showing relevant images behind the CTA helps people visualize themselves using the product and in turn, make clicking through more appealing.

HubSpot also makes sure to use friction-free text on their button making it inviting to get started with their program. That is why this is regarded the best amongst some great call-to-action examples.

Call To Action Sample #5: Campaign Monitor


Campaign Monitor makes their call-to-action stand out against the moving background with a bold, contrasting the button color.

They also let you know that help is only one click away, including a contact sales button should any questions or concerns arise.

Call To Action Sample #6: Kissmetrics


Want to make your CTA really simple to use? Add a form fill right next to your CTA so your visitor doesn’t even need to leave the page! Kissmetrics does a great job of that here.

Call To Action Sample #7: Spotify


Spotify has taken an interesting approach to their CTA design. They feature two competing CTAs -- one leading to Spotify Free and the other to the paid version.

Spotify wants to make it clear people can pay for their service (their overall goal), but knows they ultimately get more paying customers after they’ve tried their freemium. That’s why that CTA is more prominently displayed on the page.

Call To Action Sample #8: Trello


Trello makes their persuasive copy and button text stand out against their all blue background by featuring strong contrasting colors and keeping the page simple.

There’s nothing to distract you from what they want you to do next -- sign up for free.

Call To Action Sample #9: Lyft


When you offer two services like Lyft does it’s important to get both messages across without detracted from one another.

The different text on each button (“Sign Up Now” and “Drive With Lyft”) shows the visitor exactly what step they should be taking next.

Lyft also uses a bright pink button to draw the eye directly to their calls-to-action, making them hard to avoid.

Call To Action Sample #10: Join.Me


Join.Me makes it easy for you to immediately start using their product with their button text. Nothing is worse than being at working and waiting what seems like hours for a meeting to start.

Join.Me’s text understands this pain, making the idea of starting the meeting right now that much more enticing. Paired with the bright orange color and this CTA is built to be highly effective.

Call To Action Sample #11: Ikea


Pop-up CTAs are a more in-your-face way to get visitors to convert. They normally lead to newsletter sign-ups, downloads, or blog subscribe forms like IKEA does here.

The retail giant highlights their brand colors while letting you know exactly what you’ll be getting by filling in your information.

Call To Action Sample #12: theSkimm


theSkimm lets you know exactly what they offer in their pop-up CTA. They also feature strong social proof, encouraging people to join by showing how many people already have and creating a sense of belonging.

Call To Action Sample #13: COOLS


COOLS really focus on the visuals with their CTA here. The graphic of the well-dressed couple in the middle of the city and suggestive, “GET IT” text grabs your attention right away.

After you finished checking out everything within the imagery you’re drawn to the simple, yet effective, headline that plays on the image as well as the giving the visitor what they actually came to the site for “deals and trends from top retailers.”



Hopefully, you found hope you found these great call-to-action examples useful!
As for any conversion rate optimization tips, it's important to A/B test them on your own site and see what works best for your audience.

What works in one industry might not work for another and what works for one business might be completely different than another.

But hopefully this list has given you a better understanding of what options there are out there, and some more ideas of new CTA strategies that you can implement today.