Flurry vs Google Analytics Detailed Comparison
Talking about both flurry and Google Analytics (GA), they can be said to be the two sides of the same coin but working in their own respective fields and having their own pros and cons. Let us define the terms:
Flurry is another analytics company founded in 2005 which is mainly concerning the analysis of data for mobile but it is not just limited to the concept of analytics but is a step ahead of it. It also deals in monetization and advertising for the users.
Google analytics as introduced by Google after its acquisition of Urchin in November, 2005 is a business model to make it easy for every organization.
It is provided at free of any charge or in other words is a freemium web analytics service aimed at tracking and reporting the traffic of a certain website or any such platform on the internet.
What is the difference between Flurry and GA?
As stated earlier as well both Flurry and GA can be considered to be two sides of the same coin. But both of them have some differences as they work in slightly different fields and have separate functions.
Talking about Flurry, it is a mobile analytics company also focusing on monetization and advertising for the users.
It not only analyses the behavior of the consumer through the data that is simultaneously collected from the servers but also focuses on the tracking of the application sessions on various operating systems such as IOS, Android, Windows Phone, Blackberry, HTML5 and JavaME.
It is to be noted here that Flurry just focuses its work on the mobile phones and not on any other device and Flurry became a part of Yahoo in 2014.
GA, on the other hand, is a service provider that aims at generating the detailed statistics about the traffic on a particular website and its work is not just limited to the same but also tracks the sources of the website’s traffic.
Talking about the platform GA is available at both the points i.e. both for the mobile phones and the computers.
GA when considering the mobile apps allows the users to keep a check on both the new and the relevant users. GA was established in 2005 and is owned by Google.
Flurry gives an opportunity to all the users in order to analyze the behavior of the consumers through the data that is collected by the service providers.
But Flurry is just not limited to the users but it also takes in to account the benefit it delivers to the consumers as it allows the consumers to tracks the usage of the app both for the paying and the non paying users.
It also considers the time spent by the consumers on the app including the crash statistics and various other statistics like demographic etc by tracking the menu tap, its level completion and the purchase of the same.
GA on the other hand, generates detailed analyses of the website’s traffic and it also measures the website’s conversions and its sales.
But it is not just limited to that but goes to the extent of tracking all the visitors from all the referrers including all the search engines, all the social networks etc.
It also keeps a check on the advertising display for a particular website and all the digital collateral such as various links within the PDF documents.
GA also offers some more advanced features as compared to Flurry.
|Developed from Yahoo and launched in 2005||
Developed by Google and it was launched in 2005
|Mainly concerning the advertising, monetizing and the mobile analysis||Mainly deals with the statistics and analyses of the data both for mobiles and the pc’s|
|Yahoo has launched it free of cost
|Google has launched it at two levels and to get the more advanced version, one has to go for subscription.|
|It counts a user only when an app is launched and not installed
|GA counts the same as a user the moment the appis installed|
|It looks for the unique device rather focusing on the User ID’s i.e if an app is installed from the same id it will be counted as multiple new users and not as sale||GA focuses on the User ID’s i.e. if an app is installed from the same id it will be counted as sale|