Google Analytics

A Guide to Google Analytics Conversion Funnel

Google analytics can be considered to be the need of the hour for every organization operating on the internet.

Google analytics as introduced by Google after its acquisition of Urchin in November, 2005 is a business model to make it easy for every organization which is provided at free of any charge or in other words is a freemium web analytics service aimed at tracking and reporting the traffic of a certain website or any such platform on the internet.

With the span of time Google Analytics has become the most widely used web analytics service on the internet. Now the question arises how it helps the user in making money.

It is important to note that there are certain steps to be taken to be a customer for any online business; they may vary from signing up for an online service or purchasing the product from a website.

The business organizations use different types of Funnels in order to monitor these processes at ease.

These funnels help the online organizations by providing a visual representation of the conversion of data between the various steps and it also allows them to:

1. Determine what steps create confusion or any sort of trouble for the consumers.

2. Figure out the reasons behind the change in the emotional behavior of the customer

3. Be aware of the Bugs, browser issues and other technical nuisances.

What are sales Funnels?


Sales funnels are also known as revenue funnels or the sales process and mainly refer to the buying process that the companies go through or through which they lead their customers when he/she is purchasing a product.

Usually sales funnels are divided into many steps and they depend upon the particular sales model whereas one common sales process is divided into seven phases.

What are the various types of sales funnels in GA?


The first and the most important steps when considering sales funnels and GA is that goals must be set up. Setting up of goals is one of the oldest features of GA.

But when setting up funnels only the destination page goals creates a funnel. To set up a goal funnel, a user has to simply configure the goals as shown in this picture:


Google Analytics


Generally the conversion of these goals is the same in every report with one exception of Funnel Visualization case.

Goals for Each Step


This step becomes crucial when considering the situation of linear conversion dealing largely with the measure of the path as to how to go from one point to the other.

This not only helps in overcoming the challenges of Goal Funnels but also makes the same easier for the customers. These numbers can be used in the simple table format, including other dimensions in order to understand the conversion difference better. For example:

Or the same information can also be pulled off into a spreadsheet


Google Analytics

Custom Funnels


These types of funnels are relatively new to the market and actually generate only one type of custom report.


Google Analytics


As stated earlier as well, they are relatively new, so they go a long way in solving some of the challenges of the “old” goal funnels. Precautions to be taken while considering Sales Funnels

Introduction With a Sales Pitch


it is important to understand that when a new customer appears on the scene, the marketers should be cautious before coming out all guns blazing with the selling of things.

It is important to build trust and credibility with the customer otherwise the customers tend to ignore the marketers.

Assuming Leads are worthless if They Don’t Buy


It is important to understand the behavior of the customer. It is not necessary that if one thing is not bought by the customer, the other thing won’t be bought as well in the near future.

There may be chances that he does not want to buy the listed thing now or he is looking to buy something else. So, consumer behavior is important to understand before discarding the leads at once.