Google AMP

How Google AMP Impacts Your SEO Rankings

Google AMP:  Accelerated mobile pages (AMP) is an open source coding made to fasten the rate at which web pages open and load on mobile devices such as smartphones, laptops, and tablets to name a few.

It was designed to enable publishers to load content on their websites more quickly on mobile devices. This is to get rid of the slow lagging problem that users with old desktops have.

In essence, today's digital market works better with mobile devices that have phased out the archaic desktop computer.

Search engine optimization (SEO) refers to the means through which customer traffic is maximized to a specific site in order to improve online visibility.

It is the process of increasing a qualitative and quantitative flow of purchasing customers to your website.

Google AMP has been proven to have a number of positive effects on SEO. The obvious reason would be because of the “FAST” connotation that AMP has associated to it.

The label will also indicate that the search engine being used is timely and efficient, thus acting as a potential ranking factor for SEO.

Even Google has recently incorporated AMP and is now encouraging other websites to follow in their footsteps.

In this article, you will get to understand how Google AMP and SEO function and how together, they can be used to benefit your company and its online customers.

The Importance of Google AMP

Google AMP

If you have ever tried to load a webpage on your mobile phone and it took an obscene amount of time, this is for you.

Most disgruntled internet users are not content with the average loading speed even when they have an excellent internet connection.

The best thing you can do to remedy this situation is to optimize and standardize your mobile version of the site with AMP.

Beneficiaries of Google AMP


Websites that produce content such as articles, photos and videos will benefit the most from AMP.

SEO sites depend on AMP a great deal because they fasten the speed at which customers get to learn more about the products and or services that a company offers.

Sites using Google AMP


Twitter has incorporated a new browser within the native app that allows users to load articles faster.

Bear in mind that when you decide to integrate AMP into your mobile sites, you are ideally choosing loading speed over share-ability.

How Exactly Does Google AMP Affect SEO


“AMP web pages are capable of loading 4 times faster than traditional mobile-optimized pages. It can do so by using 8 times lesser date too.

A better faster mobile web is better for everyone, including users, platforms like Pinterest and publishers. ” said Pinterest Product Manager Jon Parise.

Google Corporation first introduced AMP listings into its mobile search results in order to speed up web loading speed.

They made it so that users can access a page by following 6 simple steps. The company claims that 40% of users will abandon a site if it takes more than 3 seconds to load.

Those are alarming statistics when you consider that the average web page takes 8 seconds to fully load.

“A page loads in less than half a second when Google’s Accelerated Mobile Page is enabled, instead of taking 3 seconds to load the average page.” Says Nuzzel founder Jonathan Abrams.

The three biggest tech giants today, Google, Apple and Facebook are all fighting for supremacy in the internet jungle.

A vast majority of publishers are opting for Google services because it gives them an easier means of distributing articles across the internet without having to use an app.

Their content is pre-loaded thus giving publishers more control as far as payrolls are concerned.

Noah Szubski from the Daily Mail says “If there’s one partner to get in bed with its Google because they're always on the up-and-up. It’s been this collaborative approach. They respond to emails within 5 minutes.

I have access to everyone, whether it’s leadership or engineers. You get all the tracking; you get the ability to monetize your AMP pages to look the way you want them to.”

Google AMP can be categorized into 3 main portions:

AMP HTML - is a document file format that includes an additional section containing AMP related commands.

AMP JS - is an advanced programing language that allows applications to load external sources for mobile devices.

AMP CDN - (Content Delivery Network) will work by caching AMP optimized content for speedy delivery.

Google AMP works by stripping pages to the bare minimum in order to create faster loading web pages and to create a boost in Google’s search results (SEO)

Publishers, therefore, have to make two types of web pages, one for the desktop and another for the mobile devices.

Is Google AMP Faster Than Mobile?


Publishers can attest that mobile optimization is everything they ever dreamed of in attempts to staying relevant in SEO.

It really makes all the difference to have a mobile-friendly website if you want to popularize your company brand. Take a look at the following examples and evaluate whether AMP pages are for you.

An anti-tracking extension Ghostery compared A New York Times article as it appeared on the desktop, mobile view and AMP.

They discovered that the desktop took over 100 seconds to load; the mobile took 60 seconds while the AMP only took 21 seconds.

The JavaScript tags revealed the major difference in loading speeds among the three gadgets.

Every single JavaScript tag will load the page in less than 100 milliseconds, meaning that the fewer tags you have, the faster the page will appear.

Google AMP works by eliminating all third-party tags to form a skeleton that the mobile version displays. Google AMP has proven to be faster than the mobile version, proving that you need the AMP.

How to Find Google AMP Mobile-optimized Content

Google AMP

In order to understand how AMP truly works you have to put it to good use. Open your mobile phone browser and type in

This address will lead you to an active experimental Google page. In the search field type in the name “Kim Kardashian”. You will immediately get a run-down list containing search results that pertain to your query.

However, you should note that the AMP optimized content appears on the top-most section of your page.

What does this mean for organic search results? AMP has yet to be determined as a ranking factor as far as Google searches are concerned. “AMP is not a ranking factor.” Google analyst, John Muller confirmed this fact during an interview.

Google AMP affects the rate of clicks, impressions on customers and the overall user experience which is the vital key to influencing SEO.

Since Google is currently making use of AMP when displaying breaking news to the public, it is a good idea to jump into this movement. You are bound to see a steady rise in clicks, impressions, and conversions.

Bump-up your SEO rankings with these landing pages



In summary, remember that faster loading web pages lead to more page views which ultimately results in more customers viewing your ads.

Publishers should seek to create more AMP optimized content in their articles. The headline should be engaging and attention-grabbing.

The image should be authentic and compelling. The first 100 words should give a brief introduction in order to generate curiosity about the rest of the document.