Four Tips to Increasing Form Submissions
While form creation is quite easy, getting prospects to sign up can be a much different story. There are tricks to making the most of your website forms, and we're going to share four of them today. Once you implement these best practices, you'll be on your way to greater conversion rates on your forms!
Include the form link in emails
In the case where your form is filled out by people who you email, simply embed the link in your email message signature. This makes it nice and easy for them to not only spot it, but get the form filled out efficiently and seamlessly, which makes it user-friendly.
Newsletters: Get creative!
With so many businesses nurturing their sales leads and new customers by way of regular newsletters, this is an excellent way to get the word out even more about your form. Put it right in front of them, and get creative! Use a unique font, or a different color that will stand alone to capture their attention. It might sound simple, but it can be very effective. The marketing options in a newsletter are literally infinite, since all it takes is some imagination.
Get the word out via social media!
Here's a huge opportunity to not only get some massive global exposure, but to track the results as well. When you get your word out there in the social world of Facebook, LinkedIn, Twitter, YouTube, and if you have a blog (and you should!), include it with your posts. Tracking code is available for those who want to know some basic metrics on how well each social channel is working, so be sure to do your homework before you jump right in. You can also find out key analytics such as when the best time to post on Twitter is, and automate your posts using 3rd party software, which is often free! Now are you excited? You should be, since the sky is truly the limit when you put forth a consistent effort, and continue learning as you progress.
Give something away!
Yes, that's right. When you give your prospect the incentive to sign up, you’re dangling the cheese in front of a mouse, and we all know how that goes. A little giving goes a long way in return when you offer your potential leads something shiny and new, such as a 20% discount on your latest product, or a free one on one consultation, or a complimentary mention in your weekly newsletter! That last one can be a real win-win, for instance. Advertising is everything, so don’t be afraid to think outside the box and again – get creative! People love that.
So there you have it – four rock-solid tips for increasing sign-ups to your online forms. Now go out there and prosper!