6 Killer Tips to Build Facebook Sponsored Ads
Have you ever invested your hard-earned money in a new ad campaign only for it to fall flat on its face?
Have you ever spent long hours testing demographics, interests, and images that just don’t work? If this describes your struggle then you’re in luck.
Below are some pointers for newbies that will overhaul your approach to Facebook Advertising.
Your Offer Will Make or Break Your Campaign
“Strong copy will not overcome a weak offer but…in many cases, a strong offer will succeed in spite of weak copy written by marketing morons.”- Gary Halbert.
This means it doesn’t matter what the ad looks like, what matters is the offer.
This advertisement offers great deals but more importantly, it has a touching message that pulls at the reader’s heartstrings.
The ad takes on a great strategy because dog-lovers will be more concerned about feeding the starving dogs than the cost of the shirt and are likely to buy it.
Facebook Sponsored Ads: Track Sales, Not Vanity Metrics
Clicks on your Facebook advertisement does not necessarily translate to making a lot of money. You need to go back to the drawing board and reassess what areas need touching up.
Look at your landing page, target audience and demographics, whatever isn’t working should be removed. A high level of engagement is good but you must be aware of your sales record in order to gauge your performance.
This is a screenshot of a Facebook ad which incurred losses in the long run. The product was selling at $199 and the lead cost $128.
Along with other expenses, the production cost exceeded the selling price by $21 per purchase. It wasn’t long before the owner lost $20,000; the moral of the story, consider sales first, clicks and engagement come second.
You Don’t “Create” Successful Ads, You Build Them
Building an advertisement is much like a skyscraper construction. You need a strong foundation (audience’s needs) then you can build a sturdy campaign based on this information.
It is a gradual process because some stages will require amendments along the way. Winner ads require you to do more of what works and get rid of what doesn’t.
Facebook Sponsored Ads: Assume nothing, test everything
Every ad that you want to put out must be assessed and tested- use the one which will pull in the most engagement from the audience. You can’t make performance assumptions based on imagery alone. You have to test it to know for sure.
LTV (Lifetime Value) Is More Important Than You Think
Consider that you are selling a product for $50 and it costs you $80 to secure a sale. At first glance, this seems like a failing business.
Consider also, that you calculated your customer lifetime value and found it to be $700. This would make the $30 loss acceptable on the front-end because in the long run, you will secure tremendous profits.
Facebook Sponsored Ads: Set Clear Goals
Goal setting allows you to keep track of your progress by measuring your results over a period of time. Without outlining the path you want your business to go, you might never get there.
A tip would be, to begin with setting small goals. Instead of projecting 100,000 products in 12 months break it down to 333 products a day.
These six tips should help you come up with the most effective Facebook sponsored ads strategy. Work smart and you will definitely reap the fruits of your labor.