All You Need to Know About Facebook Grid Tool 20% Text Rule

Previously, Facebook guideline required that the advertisers should meet the 20% text rule for the ads to be approved. This frustrated them with so much work since it was not a walk in the park to meet the Facebook text overlay rule.

So, when rumors came up within the social platform that Facebook was finally getting rid of the 20% text rule, many business owners were overjoyed.

The Traditional 20% Text Rule

The rule required that when you include an image in your product ad, the image should not contain more than 20% text.

What is Considered As Text On A Facebook Ad

1. Numerical

2. Text-based logos

3. Watermarks, whether their usage is mandatory or not.

What Is Exempted From The 20% Text Rule

1. Screenshots of an App.

2. Legal quote or text

3. Full-screen product images

4. Movie, games and festival posters

5. Cartoon and other comic strips

6. Infographics

7. Covers of books or Albums

8. Calligraphy business

Important Suggestions

• Use image size ranging from 400px wide and 1500px height to 1080px wide to 1920px height. You can, however, use a width of 5400px if you opt for tilt to pan images.

• Make that sure that the image is as impressive as possible to retain the readers and keep them interested.

• Use short, precise and clear texts. We recommend a maximum of 500 words in the text. Don’t clutter your audience’s phone with unnecessary words. Make it short, snappy and informative.

• Subdivide the image into grids and count the grid numbers highlighted by text. The highlighted grids should not be more than 6 or 20%, otherwise, the advert will be rejected by Facebook.

Depending on the results you get from the image checker tool, you can edit your advert until you meet the required specification before finally submitting the ad.

• Facebook makes it possible to target a specific group of people based on their interests and localities. This makes it more profitable and easy to reach your target audience. Your customers can also evangelize about your products to their chain of Facebook friends.

• Remember pictures are the essential element of your Facebook ad. You can have an excellent title, good CTAs, but these must be incorporated into a good picture.

Images are known to capture attention and create a vivid description as well as enhancing memorability about the product. Make sure the picture you use meet Facebook specification.

• Properly make use of analytical programs such as Google Analytics. This is important because Facebook doesn’t offer conversion records.

You cannot, therefore, be able to access the data of those who have abandoned your Facebook page or website. Use tracking tags or Google’s URL.

Important tips to help you meet the 20% text rule

20% Text Rule Tip #1: Use Clear Images

Use image size ranging from 400px wide and 1500px height to 1080px wide to 1920px height. You can, however, use a width of 5400px if you opt for tilt to pan images. If you must include text, don’t use more than 20% words in the image.

Make your images impressive, informative, interesting and related to your products. If you present an image of someone swimming in a case where you are advertising latest car model, be sure it will be rejected as fast as possible.

20% Text Rule Tip #2: If You Must Add Video, Make It Short, Relevant And Clear

Use a minimum of 720p to make your canvas look appealing and able to fit on a mobile screen. The video should be related to your product.

Add a short and clear text to describe the video. Also, make the video clear. No one wants to strain their eyes watching unclear and boring videos.

20% Text Rule Tip #3: Short Descriptive Text

Use short, precise and clear texts. Facebook ads guideline recommends a maximum of 500 words in the text. Don’t clutter your audience’s phone with unnecessary words. Make it short, snappy and informative. Avoid unnecessary words that add no value to your advert.

20% Text Rule Tip #4: Use Clear And Strong Calls To Action

Remember your major aim is to persuade the audience to undertake certain actions. Communicate the action early enough before the readers get bored and abandon the page. We advise that you use an easily visible call to action button.

Using actionable and strong CTA is at each stage is also important in guiding your readers and making things easier for them. Some readers may not know what action to take next so assumptions should be completely out of your canvas.

Failure to have the correct CTAs will see your advert rejected. Test the calls to action and pass them through the Facebook grid and make adjustments to meet specifications.

20% Text Rule Tip #5: Keep It Simple

Complicated is discouraging. The words you use in your ad should be as simple as possible. Use simple words and easy to understand videos and images to grab the attention of your audience.

20% Text Rule Tip #6: Be Unique

Think of unique selling approaches. Using enticing words like “Free’’, “unique” to reach to your audience and they will surely spread the gospel about your product to their social circle of friends.

20% Text Rule Tip #7: Use Facebook Grid Tool To Test Your Ad Image

Before submitting the ad, subdivide the image into grids and count the grid numbers highlighted by text. The highlighted grids should not be more than 6 or 20%, otherwise, the advert will be rejected by Facebook.

Depending on the results you get from the image checker tool, you can edit your advert until you meet the required specification before finally submitting the ad.

Check out the high-converting landing pages here to help you get started

Caution

1. Your ads should not contain sensitive sexual or political issues.

2. You should not use the ads with the aim of scaring or shocking your readers.

3. If your advert contains images, the images should not expose private body parts.

4. Do not include inactive video in your advert.

5. If you must use the Facebook logo or QR codes, then seek permission first.

6. Your ads should be age sensitive, especially if your target readers are minors.

7. It is illegal to advertise illegal substances like drugs, pornographic materials, tobacco, human trafficking and any other illegal products and services.

The new Facebook ad guide

Facebook changed the ad text rule. Currently, Facebook just gives you a visual guide to the effect of having a lot of text in your ad.

Previously, you could run the ad through Facebook grid tool and make necessary adjustments. And after submitting, the ad could be accepted or rejected. But with the new guidelines, Facebook will just classify your text overlay as ok, low, medium or high.

Conclusion

Creating an ad on Facebook does not require rocket science. You can use the simple guideline we have discussed and do it yourself.

Generally, we advise that you seek professional help from a leading company like Lander. They will help you create the best Facebook ad by taking into account the traditional text overlay and tailoring them to fit the new guidelines.

Don’t be left behind, put a little more effort and make your online marketing fun. And don’t forget the fact that even though Facebook got rid of the 20% text rule, the rules were very important and you can still make the best of them at your own pleasure.