Facebook Ad Tracking

Facebook Ad Tracking Hacks to Boost Your ROI

Facebook Ad Tracking: It allows advertisers to see how their adverts fit into their marketing scheme and to optimize their strategy.

It will help advertisers know the advert generating the most clicks in their adverts and the amount of money they get from the conversations they make.

Advertisers consider themselves being in the dark without Facebook ad tracking. They are just spending on adverts blindly hoping that you eventually you get the right advert.

How Facebook Ad Tracking Works


Adverts on Facebook are highly accurate in targeting the audience, in fact, people are beginning to believe that Facebook is listening to them by developing adverts that are meant for them.

Facebook Ad Tracking Works In The Following Ways:

Facebook Ad Tracking

a) Advertisers show their ads to a certain group of people and fit the bill. In this case, businesses only show their adverts to people within certain parameters and try to carry out specific targeting.

Some businesses have gone an extra mile of reaching family members. It also enables advertisers to be relevant depending on the information they have at hand.

b) Showing interest in the subject matter of someone’s activity on or off Facebook. Facebook normally knows what every user likes and post on its platform. Because of this, Facebook is able to determine the kind of adverts everyone likes.

They are also able to figure out the sites one browse when he/she is on Facebook. Facebook use tiny pixels that send back dots to them when a certain user visits a certain site.

Facebook use this technology to target people based on the other sites they visited previously.

c) Targeting a specific audience. Facebook allow advertising companies to upload lists of emails of specific users who they would like to see their adverts.

They do this to re-target people who have already purchased from them.
The company would also decide to serve the whole family with an advert if they have the details of one of the member.

d) The use of a device to look at the product. Many people use the same device like computers to visit Facebook or to watch. The company will have access to people browsing from the same computer so long as they are logged in.

Facebook tracks the behavior of users who are using the same device which is made possible by the same login using same devices.

e) Use a third-party data provider to find the ideal customer. Some advertisers would want to use third-party marketing urgencies to find the right customer.

The third-party urgencies use a variety of data sources in order to provide information that can be integrated with Facebook and advertising companies to target people.

Tips that can be used to carry out Facebook Ad Tracking


Below are tips advertisers can use to successfully carry out Facebook ad tracking;

Facebook Ad Tracking Tip #1: Create Conversion Pixels


You should always measure conversations. This is the only effective to monitor actions that users take after clicking on the adverts and measure the return on the adverts.

After creating a conversion pixel, you can add it to any page on the website where there are conversions.

The pixel will then track these conversions back to your Facebook adverts. For this to work appropriately, you may need to Lander to install it for you.

Facebook Ad Tracking Tip #2: Find Quality Customers


Advertisers should create look-alike potential customers from the conversion pixel. It will be easy to find new customers who are similar to the ones who have already clicked on your site once the conversion pixel is set up.

Facebook Ad Tracking Tip #3: Optimize Bids


Once advertisers set up conversion pixel, they will be able to optimize their bidding to show adverts to only those that are likely to convert to their site. This will use the information from the conversion pixel to make adverts get more conversions.

Facebook Ad Tracking Tip #4: Tag your URLs


Advertisers create adverts with an aim of driving clicks on their sites. Advertisers should test it by creating many adverts and the one that attracts many likes at the lowest cost is the best advert.

Advertisers use Facebook reporting tools to figure out the advert that is most successful. However, some advertisers might use third-party software to measure the success of the advert.

When advertisers create two different adverts for the same URL and both of them get clicked, it will be difficult to differentiate which advert between the two is successful.

Tagging your URLs with a unique combination of, numbers, symbols and letters will enable advertisers to identify the advert that is driving traffic. You can learn more about URL tagging from Lander advertising site.

Facebook Ad Tracking Tip #5: Install A Custom Audience Pixel

Facebook Ad Tracking

By the use of a custom audience pixel, advertisers are able to track visitors of their sites to a specific website. It also helps them turn those visitors into your audience and serve them with specific and highly relevant adverts.

This works in the same way as conversion pixel. Install the pixel on a particular page and every time someone visits that page, he/she is added to the audience list that advertisers target and being served by specific adverts on that page.

The pixel is supposed to install custom audience pixel on a particular product page. Everyone who views the product page on the advertiser’s site will be targeted with Facebook adverts that are created for it.

Facebook Ad Tracking Tip #6: Learn How To Use The New Facebook Pixel


Facebook adverts are changing with time, conversion tracking pixel and custom audience pixel is wearing out and they are being replaced by new Facebook pixel.

Facebook pixel combines the power of both custom audience pixel and conversion tracking pixel into a single pixel.

Advertisers are now able to use Facebook to carry out many activities like measuring, optimizing and building audiences for the advertising campaigns.

Advertisers no longer need conversion pixel and custom audience pixel to carry out these activities.

Custom audience pixel is used to in tracking page views, visits and retargeting website visitors while conversion pixel is used to track conversions such as sales and it can also be used for reporting. However, all of these can now be done by the use of a single pixel.

With Facebook pixel advertisers are able to track conversions, cream tan e an audience, retarget the audiences they have created and deliver to them with highly relevant advertisements. Facebook pixel, therefore, fore, more powerful than the two pixels.

It is therefore very wise to start learning to use Facebook pixel to reach the marketing market and gradually replace the two pixels with the Facebook pixel.

Facebook Ad Tracking Tip #7: Set A Conversion Value


It is very important to know the cost of converting the prospects to real customers. This will enable advertisers to easily track expense of the campaign versus the campaign revenue.

Many businesses end up having acquisition cost that exceeds the value of the customers.

The amount it will cost a business to bring in a new customer is higher than the amount of money they earn from the customer over their lifetime.

Setting up a conversion cost will help advertisers figure out the wasteful campaign and the valuable ones.



Advertisers set themselves towards success by setting up Facebook ad tracking tools. Knowledge of what is working or failing is necessary for making a profitable Facebook advertising. For successful Facebook ad tracking strategies, contact Lander.