How to Enhance Personal Branding Efforts
If you think of major consumer companies, the impression you have of them likely comes from the time and effort they have poured into their branding efforts.
Entrepreneurs may not realize how much work goes into producing a memorable brand. It isn't just ensuring potential customers get a positive impression of your company.
As an entrepreneur, you need to create a strong personal brand as well.
What is a Personal Brand?
Business is becoming more personal. Customers expect to be able to connect with a real person, not a faceless company. LinkedIn is the perfect example of how the concept of personal branding has taken off. Many businesspeople actively blog for their companies.
LinkedIn offers a content-sharing platform to reach a wider audience, which requires authors to have an account on the social media platform. Additionally, a blog on your website seems even more credible if you include a photo, short bio or link to a personal social media profile.
Personal branding is crucial for entrepreneurs because developing a loyal customer base is crucial to the survival of a new venture. Customer engagement is every employee's responsibility.
How to Improve Your Personal Brand
Internal bloggers are becoming more significant, which means it's time to take full advantage of LinkedIn. Although this social network is often overlooked in favor of flashier platforms like Facebook and Twitter, LinkedIn is indispensable for business owners.
Its blogging platform is easy to use and connects you with more than 300 million users, Forbes reported. Additionally, the best posts may get featured on Pulse, which is LinkedIn's news platform. This increases your reach even further.
In the past, entrepreneurs made their first impressions in person. As the Web became more powerful, people may have conducted an online search to learn more about someone. However, this step almost always happens on the Internet these days. People rarely enter a meeting without doing their homework first.
This makes it crucial to control the image of yourself and your business that you present online. This is another reason building a solid presence with a LinkedIn profile is critical. People rarely search past the first page of Google results, and LinkedIn is likely to show up near the top.
Other Considerations for Personal Branding
There is no single way to build a personal brand, but there are many wrong ways to approach it, according to a LinkedIn Pulse article written by Brian Fanzo of BroadSuite. Entrepreneurs need to find their own voices and be genuine. Potential customers are sensitive to posts that don't seem authentic.
A great deal of personal branding happens through social media, but it's important to be mindful of the fact that these networks can turn into a time suck. You may not be effectively managing your brand if updating social media is taking up too much of your time.
Even though you can use analytics tools to measure your online influence, it's important to remember that this isn't a real measure of business success. You need to grow sales to keep your company going.
Many entrepreneurs make the mistake of getting complacent in their personal brands' image. They think they have clearly defined their brand proposition in a way potential customers can understand, but this often isn't the case, Entrepreneur magazine suggested.
Personal branding isn't something you can rigidly design - ultimately, it's what other people think of you.
However, you can manage important aspects of the brand.
Additionally, one of the major struggles of personal branding is presenting a clear narrative. Some people present a fragmented image online, which can be detrimental.