5 Hacks on How to Use Google Keyword Planner Effectively
AdWords is a very effective marketing program which has a Google keyword planner tool that assists its clients in their pay-per-click campaign to come up with strong keyword lists and generate more traffic to their business.
From the vast number of people it connects you to, to the way it directs only relevant potential clientele to your website and to its ease of use, and it is worth the investment you make in it
The Google keyword planner tool is offered for free within AdWords, and is available to any individual or company with an AdWords account.
How Google Keyword Planner Works
The google keyword planner tool generates ideas for keywords you may use. You can use the tool to search for keyword ideas.
If you key in different keywords, you can see how those might perform if you decide to use them.
You can also combine keyword lists to create new ones. The tool helps search for and identify terms, words or phrases that searchers might use in your specific area for instance, which may not have been on your list before.
This ensures that you are bidding on keywords that are relevant to potential customers, with higher chances of being used. Amazing, right?
The google keyword planner also generates bid estimations according to your keywords. It may be useful in assisting you to choose competitive bids as well as budgets to use in your campaigns.
It basically helps you to plan your marketing strategy reducing the risks involved. The Google keyword planner tool performs these tasks for anybody using the service.
Yet you need to stand out from the rest in such a way that any potential client lands on your page on the search engine any time they search for what you offer. So how do you achieve this? Here are a few tips.
1. Make Good Use of the Basic Filter
The Google keyword planner gives four options namely:
• Search for new keywords - You can key in a category or phrase to generate new ideas.
• Multiple keyword lists - This one puts together two separate lists that you add there to come up with new combinations of key words.
• Great search volume and trends which shows data of keywords in terms of the volume of search as well as past trends.
• Click and cost performance forecasts, that is what how you may expect your keywords list to perform according to your budget and bids.
Typing in keywords in any of the four options gives a list which you can filter according to your preferences.
a. Target Filter
This is where you can filter keywords based on several elements such as; location, language, search network which is where the data provided comes from and negative keywords.
The location matters as different keywords may have more volume worldwide but less volume in your local area.
The language is important when you have pages in different languages. Negative keywords are those you do not want in your search. You can filter them out too.
Data range which allows you to key in a range where you can see average searches for the period keyed in.
For instance between the months of January and March, and September to December.
These help analyze whether keywords have a peak season, or their performance in different times of the year. You can then formulate your campaign with this information in hand.
b. Keyword Filters
These take keywords through different filters; Average monthly searches. Here keywords are filtered according to the average amount of times they have been searched in different months.
For one who is just starting their campaign, avoid keywords with high average monthly searches as they have higher suggested bids and may cost too much.
They may make one have too few keywords. These are the kind with 10,000 average monthly searches and above.
Keywords are also filtered according to the suggested bid. This gives you a range of keywords within your budget.
Ad Impression Share which is found by dividing the number of times people will see your ad by the total number of searches that match your keyword in the last month within your location and network.
You can filter keywords according to the difficulty level of acquiring a top position with them.
If you run a small business, try to stick to medium to lower difficulty as they have a lower suggested bid and will work better with your budget.
d. Keyword Options
This particular filter enables you to see ideas for keywords closely related to your content, as well as keywords already in your plan.
Generally while applying filters, one may get overwhelmed or put too many filters that then make you miss out on great opportunities.
To avoid this, just apply the filters over time, changing them as you see fit and using only what works for you.
2. Quality Versus Quantity
The Google keyword planner provides terms that can be used by potential customers.
It does this by generating Google-recommended keywords from your list of keyed in keywords, your landing page which the tool will read to get new keywords from and product category which you select and find words frequently searched under that category.
Choose your keywords well, picking ones that will generate traffic and still be within your budget.
3. Geographic Targeting
Targeting is an essential part of effective planning. Utilize the Google keyword planner’s targeting filter in picking out your target market in terms of language and location, especially if yours is a small business whose main target market is the people around it.
Narrowing your field geographically gives you keywords relevant to that specific market according to data on which search words they are most likely to use.
You can also have language filters depending on the languages spoken by your target market.
These will enable generation of keywords popular to that market in the different languages. This way you can have ads in the different languages and have them all generate traffic.
Once you have chosen key words, navigate to ‘Review forecasts’ so you can see the estimated clicks, impressions, average position, and average conversion rate for them.
This will show you whether you have maximized your budget or not, so you can change keywords where necessary to get the best possible outcome.
5. Compare Competitor Payments
Keyword costs depend on the level of competition. Depending on the cost per average bud, your ad may have a top position or not.
Thus, you may look at other rival advertisers and how much they are paying. This tool provides such information as it shows how much it costs to rank in a top level for a specific keyword.
This allows you to see the keywords within your budget so you can use them in your campaign.
With these strategies put in place, the success rate of your online marketing is likely to increase. It is all very easy to do, with the aid of the Google keyword planner tool which basically does all the work for you.
The tool ensures that there is something for everyone despite difference in budget or company size. Try the tool today. Take your company to the next level.