9 Hot Tips To Building Your First Small Business Website
As a marketer, you need a business website to be able to promote your product or service in a more effective way.
In this article, we will give you tips on how to turn your online business page into one that actually converts and ultimately increases revenue.
The first thing that you should secure when coming up with your online business website is to secure a good URL that is also catchy.
Ensure that the URL makes enough sense in relation to your business and also don’t let it have quirky spelling and it should also be available on social media platforms.
Once your website’s domain is all set up you should go about building your site.
The following are some of the things that your website must have to ensure that your customers have a really positive user experience and also improve the digital footprint of your company and also increase user engagement with your brand.
Business Website Tip #1: A Logical Road Map
Though the website should be pleasing you also have to ensure that it is also useful. It is essential that you map out how you would like your website to work before you can even pick out a domain name.
This is a very important step for both the SEO and user experience. This is important because Google considers the structure of the website as well as the content when they are ranking websites for search.
You should come up with a mockup of the design that you would like for your website and run it by a few of your friends just to be sure that it makes sense to them and if they find it intuitive.
Business Website Tip #2: Crucial Business Information
You should make sure that you create the website that your business needs and not one that you would want.
You should make sure that you keep the text on your website to a minimum especially to your mission statement.
This is because the content you are creating is for people to skim through since most internet users have a short attention span.
One thing that can really help you in achieving this is comparing your business to something else that your users will remember.
You have to create content that shares some information about your business with your prospects which could include images of your product or service in action.
You can use testimonials on your site from users who have benefited from doing business with you.
Ensure that you design your website to contain the information that prospects are likely to look for.
Business Website Tip #3: Contact Information
This is the most crucial thing to have on your business website. You should place you phone number, email address and any other contact information that your prospects may require on your website.
This will make it easier for your clients and prospects to get in touch with you in case of any problems or queries that they may have.
Make sure that the email address and phone numbers are clickable directly on the website to ease the process of your users to contact you.
Most smartphone these days allow the users to make a call directly from the website. You should ensure that you get a professional email for your domain instead of using a Gmail or AOL email account.
Business Website Tip #4: Clear Navigation
If your website does not have a clear navigation then it becomes quite useless.
All you have to do is to ensure that you use names that are logical and easy to understand for the pages in your website.
If you try to be cryptic you will only achieve to piss off your users. When coming up with your navigation strategy you should really put a lot of consideration in getting a Call to Action.
This will make it easy for your visitors to move from one page to the other on your business website.
Business Website Tip #5: Security
If you are a business that sells products or services online you need to make the effort of securing your website by getting an SSL certificate.
This will help to encrypt all the communications between your clients and you. This will go a long way in easing some of the fears that your customers may have.
There has been a lot of crime that has been committed over the internet which has made many people to shy away from sharing their personal information on the internet.
Business Website Tip #6: Social Media Integration
There are so many social media platforms available to business right now. As a business you should utilize these platforms to promote your website.
Social media can be a very powerful marketing tool for your business.
When you integrate your social media pages on your website it helps to improve you business’s social footprint as well as boosting your SEO. It will also boost the following that your business gets on different social media sites.
Business Website Tip #7: A mobile-ready Version
Most people access the internet using the mobile devices such as tablets and smartphones.
This brings about the necessity of making your website more mobile-friendly. Most people who browse on the internet using their mobile devises usually do so with intent and thus are more likely to make a conversion.
When you have a responsive website design you will be able to adopt a fluid width that will be able to adapt to any screen that the user is browsing from.
Make it your mission to design a website that works for all devices that have an internet connection.
Business Website Tip #8: FAQs
Very many of your customers and prospects will have many questions about your business.
It is important that you gather all the concerns that your customers may have as well as all the feedback they give you and place them in a list where you can try and answer the questions as clearly as possible.
This will help you to deal with all the queries that any of your prospects may have in a more large scale manner.
Business Website Tip #9: Good Hosting
You really need to get a host for your website that is more mainstream. This may cost you a little bit in order to get technical assistance 24/7.
If you choose a host that isn’t good enough it may cost you a lot more business than the cash you would pay per month for your website to be hosted on a better performing host.
You need to ensure that your website is fast in loading so as to retain your users. Slow loading websites tend to be a turnoff for your customers.
Poor web hosting can also negatively affect your rankings on the search engine. This is because the website loading speed is one of the factors used by search engines to rank websites.
Features That You Don’t Need To Have On Your Business Website
It is important that you keep your business website simple and thus there are a few things that you should ignore when creating your website. These include the following:
• Flashy graphics
• Any media that automatically plays which include videos and music.
The above will only cause your website to slow down which is something that you wouldn’t want.