Does Your Website Look Antiquated?
The Internet moves at a breakneck pace. If you don't pay attention, your carefully designed website can quickly look out of date and fail to drive conversions.
However, you don't need to be an expert coder or spend all of your time constantly revamping your website.
As long as you stay aware of the big trends in Web design and make adjustments, there are a number of tools and resources available to make this process easy.
While Web design moves quickly, there are some trends marketers need to be aware of to keep their sites looking fresh:
1. Longer Scrolling Sites
While this is commonly seen on home pages, it may be relevant for landing page design in the near future.
Long scrolling pages can be visually appealing, and this action is easy from a smartphone, The Next Web pointed out.
This is a great way to display content-heavy pages.
2. More Interactive
One of the biggest changes in modern website design is focusing on the user experience. Readers aren't just coming to your landing page to learn something. They want an engaging experience.
Having great content is still important, but visitors need to be able to participate as well. Arranging your content into more of a story can improve the website experience.
Interactive elements enhance visitors' emotional attachment to your brand and can increase the amount of time they spend engaging with your website.
Instead of loading sites down with more pieces, many companies are utilizing a simpler approach. Because mobile content consumption is so high, simple is often better because it's easier to read from a smartphone or tablet.
Excessively designed pages take a long time to load and may not render correctly from a mobile device, which can harm user experience.
Some websites are even eliminating the standard format of a banner image at the top of every page.
There may be a trend of fewer colors and cleaner layouts. Simplicity can still be attractive, even without extra flourishes.
This approach can call attention to the most important elements on the page, and it avoids distractions from quality content.
4. Text Within Images
Text located within images is unreadable by both search engines and visitors with images disabled. Make sure all your important content is displayed as text on a page, not contained within an image.
5. Having a Blog
There are benefits to having a business blog. If you decide to have a blog on your site do not let it go unattended and ignored.
You can choose to have comments turned off, or you can use your blog to interact with your audience.
Be sure to post on a regular basis!
6. Social Media
Now a days, mostly everyone who regularly uses a computer also has an online profile on one of the big three: Facebook, Twitter, and LinkedIn.
Social Media is designed to be taken advantage of, whether it’s simply publishing your business on Facebook or allowing users to sign into your website using their Facebook profile.
It ties into online communication and SEO so well that it’s worth the investment to revamp your online presence just to connect with social networks.