Digital Marketers to Follow in 2015
Twitter is one of the most valuable branding tools available. You don't need to be an expert at social media to reap the benefits from this platform. Marketers can learn a great deal by following influencers in their industries on Twitter.
Marketers may even be able to gain actionable insights they can apply to their own marketing efforts. Who should you start following to learn more about search engine optimization, social media, content marketing and conversion rate optimization?
Ann Handley is one of the most influential people in social media and content marketing. She is the chief content officer of MarketingProfs and a bestselling author. She also co-founded ClickZ before starting MarketingProfs. Handley has more than 286,000 followers and 45,000 LinkedIn connections. Follow her and learn how to make your content marketing truly shine.
Rand Fishkin is the founder of search engine optimization and inbound marketing platform Moz. On Twitter, Fishkin offers up marketing advice, which has led to an engaged audience that retweets a large portion of his content.
Donald Miller is the founder of StoryBrand and author. In addition to marketing advice, he tweets content for entrepreneurs and businesspeople. StoryBrand offers a two-day course for businesses to revamp their marketing. It helps them create a plan and start using new tools for real results.
Aleyda Solis is an international SEO consultant who speaks English, French and Spanish. As the founder of Orainti, she works with European, Latin American and U.S.-based businesses to improve SEO and is a renowned speaker at marketing conferences, including MozCon, SMX and SearchLove. She also writes to share her in-depth technical SEO knowledge.
Tim Ash is an expert in conversion rate optimization and CEO of SiteTuners, which offers CRO for large and small businesses. Ash has worked with Google, Yahoo!, Intuit and eHarmony and is an expert on landing pages.
Jeff Bullas specializes in Web services and new media, has his own website, jeffbullas.com and is Chief Evangelist of ShuttleRock. Bullas was named one of Forbes' Top 50 Social Media Influencers. Follow him for social media and content marketing tips.
Tabitha Naylor is a sales and marketing expert who focuses on not only great marketing, but also content delivery. She curates highly relevant content for sales and marketing and spends time interacting with her followers.
Neil Patel is the founder of both CrazyEgg and KISSmetrics, which help business owners analyze their website traffic. Patel offers detailed content that helps even seasoned marketers approach their campaigns in new ways. Follow Patel for tips on how to make more targeted marketing campaigns.
Danny Sullivan is a founding editor of Search Engine Land and Marketing Land. Sullivan has been in the SEO field since search originated and is often one of the first to share how new announcements from Google and Bing will affect marketers, including Google's move to prioritizing mobile-friendly websites. Sullivan has nearly half a million followers and it's no surprise why.
Dharmesh Shah is the founder and chief technology officer of HubSpot. Not only does he share content on inbound marketing and how to create great content, but he also curates articles on startups and entrepreneurship. You could get some great tips for how to market your business early in the process from Shah.
Twitter is a great resource for marketers at companies of all sizes. Even without a substantial social media strategy, companies can benefit from getting more involved on Twitter. Start following some of these Digital Marketers Experts today.