Dynamic Text

Design Text To Keep Your Visitors Engaged Longer

Reading with good typography is quite similar to savoring a meal with sips of water. Water helps you consume the solid food, same as typography helps you consume the hard textual content. The size, color, spacing, placement and the negative spacing gives the content a readability factor and helps it stand with the style of the content.

But in order to understand how these text elements can fit into the page to become easily consumable, you must understand their dynamics in web design. Their significance is often disregarded in websites that are highly text centric.

This leads to disorientation for the reader and eventually abandonment. In this article we have shared some tips and tricks for you to make sure your text encourages users to read more of your content. In order to generate healthy user engagement out of your page copy, you must give more than just text to the user.

Make Your Navigation Links Noticeable

We cannot specify in detail how to give a content its designing touch, however for text to stand out in the page, you must ensure your navigation links are crisp against the contrast. The basic goal is to improve readability and the design styles should focus on that only.

Once you have achieved a good readability grade from the navigation links, use greater spacing, higher contrast, and thinker font to make it irresistible when the user lands on the page.

Use Space to Your Advantage

Every piece of text you show must have the right amount of separation between them. A spacious page copy not only makes the text breathable, but also allows other elements on the page to remain in harmony.

Use lots of space to separate paragraphs so reader continue reading your content. This divides the content into digestible chunks that can be easily broken down. You can use this practice on blogs, landing pages, portfolio sites and other types of layouts that demand a good readability factor.

Picking Font Color

Color in text is no doubt the most important aspect that determines readability. It either invites the reader to consume the content and form an action, or irritates the reader into leaving the page. A bad move in deciding your text color can be devastating to your website especially when your e-commerce depends on it. You can also seek assistance from a good web development company if your resources allow it.

Every color is run through a psychology in web design, however, font color has little to do with in comparison to the spacing around it. The contrast mostly decides how things should appear. Lighter font color on a white background will diminish the visibility of the text same as black font color will merge with a darker background. The difference between overlapping elements should not be too extreme, but in an equilibrium that does not harm the reading quality of the text. Some colors are however exceptional in their function.

Red for instance is the perfect color to represent a slashed price on an item. Such colors are hard to replace and cannot be used for other purposes. Their effectivity remains confined with their specific purpose and design.

Importance of Font Style in Text

Although there is a handsome amount of designs out there, most font styles can be divided into these main categories.


Serif represents the slight projection when the text ends in stroke. The appearance is significant on the bottom of the letter compared to the top. These are often called “little feet” on text which characterizes the Serif appearance. The purpose of these stokes is to enable the reading of sentences with flow and ease.

Sans Serif

Sans Serif are rather the trendier and modern versions of Serif. They bring out the edgy prospects of the text and streamline the content size. Since they create a technological feel in the text, they are not suitable for small font sizes that fails to be noticed.


The light and professional appeal of this content is what makes it stand out against the other elegant designs. It contains certain fancy curves and points in the style that show importance of an occasion or place. Due to these qualities it is widely used on wedding invitation, certificates, and applications. It is highly beneficial for larger spaces and best to be avoided for body text use.


You might have noticed this type of font on newspapers, banners and even movie posters. Its design has simplistic features yet the ability to reach your attention and focus on certain area of space. Its best used in small quantities or else loses it function.

Hand Lettering

Such types of fonts have some kind of hand presented rendering. They do give out the impression as though a child has written the text, but the designers are very specific about it and its use has sharp purpose that connects with the content lock and key. Such designs exhibit the human element in the text so people can easily relate to it.

Font Size

The small and the big sized fonts are there for a purpose. Size of the font determines which part of the text is leading the content and which part is the following it. It forms a hierarchy within the text to segregate the content and show it without merging it with the body. Titles, headings and sub headings are an example of Font Size same as paragraphs in webpages. Rule of the thumb is, the bigger the size of the font, the greater is the emphasis.

Lose Your Content Size

The content size is as important to its typography as any other element to design. Shorter bursts of content not only help the reader in grasping the text, but also makes it adaptable to edits and changes you might make in the future. The font style gives the reader an idea about the significance of the read, but the size of the content persuades the reader to engage with it. Without the appropriate amount of content, the font size, color and spacing, all collapse on each other. Remember, readers are not committed to textual content as much as they are to visual content, so make sure you text remains in good terms with it.

Final Thoughts

Designing text has not secret formulas attached to it. Since the last decade, changes in typography have been credible to e-commerce in several circles, but most importantly, they have opened doors to web designing on an entirely new level. Use of text designs in websites are a trend now and failing to adapt with them can be damaging to the success of your online presence. But with these useful tips, you can make sure your readers remain engaged with the content and your rankings soaring.