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Improve Your Customer Feedback With These 5 Tools

In today’s time of inbound marketing, having an in-depth knowledge of the customers works the best. It is important to have customer feedback -  with what the customers are happy with and what they want you to improve.

Analyzing the behavior of target audience is very important in this competitive era. Analytics shows all the demographics of the visitors like from which country they are from, peak time of the visitors, how much time they are spending, which page most visitors are landing on and everything else.

So, it is very important to analyze the behavior of the audience. Once the behavior of the audience is known, the next step is to interact with the customers.

Customer feedback is another very major thing for every business to grow. It is important to know the reason behind why they chose your company and if they did not do so, then also.

So, staying in touch with the customers is cardinal to improve and to grow. There are various ways by which the interaction with the customers can be made. Some of them are:

1. Surveys

2. Feedback Boxes

3. Usability Test and much more


Customer Feedback


These are some of the traits by which interaction with the customers can be made. These ways have been followed by marketers since a long time but now with the development of technology, various tools have been developed to track the customer feedback.

These tools have proved to be useful for many companies. Let’s take a look:

1. InMoment


InMoment is a cloud-based customer experience platform. It also provides Social Reviews and Employee Engagement solutions as well as a Voice of the Customer (VoC) platform.

It’s VoC platform allows customer feedback collection, online reporting and real-time alerts. The platform combines the survey data it collects with customer data from other sources such as CRM, social and financials.

2. Get Satisfaction


The best part of this tool is that it collects data from the customers and even shares it with others. It also allows a widget to be used anywhere in the page, clicking on which different options are given to the users.

When a user clicks on it, they get four options:

Give praise,

ask a question,

report a problem or share an idea pops-up.

This way one can keep a track of customer feedback and can work on it. The package starts with $100 per month.



This tool also helps to track the customer feedback. The best part of this tool is that it can be customized according to the business requirement.

The platform also provides plugins which makes the work easy. The standard edition of this tool starts at just $95.

4. Qualtricks


This platform offers various data collection methods such as website/mobile customer feedback, email surveys and social feedback.

This platform also provides users access to their own role-based dashboards and they can view the results in trend vs. target charts.

5. Feedbackify


Feedbackify is a very interesting tool that helps users create their own feedback forms. It is very easy to easy to use as it has a drag and drop feature.

What a company has to do is just copy and paste the code in the website’s HTML. The customers can give ratings, comments or compliments according to their wish.

The company who has owned it can see the feedback from their customers in the feedback dashboard.



Now, that you have knowledge of the tools to keep a track of customer feedback, you must start using one among the above-mentioned best tools for customer feedback to stay ahead in the competition.