Best CTA Landing Pages To Copy in 2018
Think about all the times you've signed up for things in your life. Did you once download Evernote, Dropbox, or Spotify? Maybe you've even taken a class on General Assembly. Each one of these signups is likely a result of an effective call-to-action.
And, it's really important to guide the target audience through the buying journey using strategic call-to-action (CTAs).
[Think about it: If you haven't been drawn in by the copy or design of the CTA, or been guided so eloquently through the sign-up process, you would probably use a lot fewer apps and websites than you do now.]
Below we see some examples of the best CTA landing pages out there:
CTA Landing Pages #1: Evernote
"Remember Everything." Visitors can immediately understand that message the moment they land on this page. For example, the design on Evernote's website makes it super simple for users to see quick benefits of using the app and how to actually sign up to use it.
Plus, the green color of the main and secondary best CTA buttons is the same green as the headline and the Evernote logo, all of which jump off the page.
CTA Landing Pages #2: Dropbox
Dropbox has always embraced simple design with a lot of negative space. Even the graphics on their homepage are subtle and simple.
Thanks to that simple design and negative space, the blue "Sign up for free" call-to-action button stands out from everything else on the page.
Since the CTA and the Dropbox logo are the same color, it's easy for the visitor to interpret one of this best CTA as "Sign up for Dropbox." That's one effective call-to-action.
CTA Landing Pages #3: OfficeVibe
Here's a slide-in call-to-action that catches instant attention from OfficeVibe. While scrolling through a post on their blog, a banner slid in from the bottom of the page with a call-to-action to subscribe to their blog.
Plus, people would like how unobtrusive slide-in CTAs is -- as opposed to what people call the "stop-everything-and-click-here-pop-up-CTA." Visitors find these CTAs offer a more lovable experience because they provide more information while still allowing the readers to continue reading the blog post.
CTA Landing Pages #4: Netflix
One big fear users have before committing to sign up for something? It is that it'll be a pain to cancel their subscription if they end up not liking it.
Netflix nips that fear in the bud with the "Cancel anytime" copy right above the "Join Free for a Month" CTA. Reassurance alone has boosted signups.
Also, you'll notice again that the red color of the primary and secondary CTAs here match Netflix's logo color.
CTA Landing Pages #5: Square
To achieve the best CTA design, adding more than one button on the home page is to be considered. It's also super important to consider elements like background color, surrounding images, and surrounding text.
Mindful of these additional design components, the folks at “Square” used a single image to showcase the simplicity of their product, where the hovering "Get Started" CTA awaits your click.
If you look closely, the color of the credit card in the image and the color of the CTA button match, which helps the viewer connect the dots of what to expect if/when they click.
CTA Landing Pages #6: Prezi
The folks at Prezi are also into the minimalist design look on their website. Other than the green dinosaur and the dark brown coffee, the only other color accompanying the predominantly black-and-white design is a bright blue -- the same blue from their main logo.
That bright blue is strategically placed on the homepage: the main "Give Prezi a try" CTA, and the secondary "Get Started" CTA, both of which take users to the same pricing page.
CTA Landing Pages #7: Full Bundle
Full Bundle is another company that uses negative space to make their primary CTA pop. The white "Our Work" call-to-action stands out against the dark greys of the background.
Their choice of CTA is strategic, too. Given that they primarily exist to build out clients' online presences, it's important for them to showcase their work -- and that's what most folks are going to their website for.
CTA Landing Pages #8: Panthera
The folks at Panthera are looking for users who really care about wild cats around the world and want to join a group of people who feel the same way.
To target those people in particular, people love how they use language that would speak to big cat-lovers: "Join the pride today." The page itself is super simple: an on-page form with two, simple fields, and a button asking folks to (again) "Join."
The best CTA phrases are clear but specific and create urgency that drives the user to action. If you have a truly irresistible offer, your call to action should sell its value.
We hope these examples gave you some food for thought for converting CTAs!