Hot Tips To Create High Converting CPA Landing Pages
If you are a performance marketer in 2018 and yet don’t know how to make CPA landing pages, then your chances of seeing a successful campaign are very slim.
The truth is, once something becomes “best practice,” it tends to lose its competitive advantage as more people implement it.
Online marketing is all about competitive advantages. A CPA landing page is your chance as a marketer to gain that advantage. Linking to the homepage and sending traffic to it may have worked a few years ago.
But Times have changed. This technique can work for branding campaigns. It should never be used for performance-based campaigns. Unless you are running a branding campaign, never run paid traffic directly to your homepage.
So, before we get into how to make a great CPA landing page, let’s know more about CPA landing pages:
What are CPA Landing Pages?
CPA basically means that one gets paid when someone selects the affiliate link and completes the action- cost per action. A CPA landing page therefore, refers to a landing page which uses such elements.
A CPA (cost-per-action) landing page is a standalone web page that uses persuasive elements like testimonials, benefit-oriented copy, and engaging media, to convince its visitors to take a specific action — like sign up, buy, or download.
It’s based on the CPA advertising model in which businesses pay advertisers a predetermined amount of money for every action they’re able to generate.
In a perfect world, every visitor would turn into a conversion. Even though this isn’t the reality, we can build our pages to encourage a vast majority of them to convert. To do this, we must first identify exactly what it is we want them to do.
This could be as simple as entering their email, downloading an eBook, or even making a purchase. The goal of every landing page is to have the visitors complete one very precise action.
To do this, we must remove any resistance they may face while achieving our desired action. Our marketing goal must be precise and speak to our audience directly.
To do this, we must understand exactly who our audience is. Some tips to maintain your CPA landing page are as follows.
CPA Landing Pages #1: Identify Your Audience
Everyone is different – we all have different hopes, dreams, and aspirations. The better you understand your audience’s needs, wants, and current problems – the more success you’ll have.
Websites’ job as marketers is not to “sell” their products or services. It is to move their visitors from a “current” state to the desired “after” state. It is their job to identify what pain points their visitors are facing and give them get a taste of what the “after” state can be like.
Once they acquire your product or service, life is better. They’re now entertained, unafraid, no longer in pain, and happy. The “after” state has been achieved, and their life is better.
CPA Landing Pages #2: Traffic Matters
Depending on where you plan on getting traffic, your landing page can greatly change the dynamics of the campaign.
For example, if we were buying search traffic from Google for the keyword “Buy XYZ,” we know they’re more likely ready to purchase the item and are at, or close to, the final step of the purchase funnel.
Since you know the visitor’s intent in this scenario, it makes sense to have your landing page focused on the ability of comparison.
This may mean comparing your product to other competitors, or perhaps even comparing different models that your offer.
CPA Landing Pages #3: Learn From Your Competition
Find your largest competitors and go through their funnels. Take note of their marketing messaging, placement of various trust factors, calls to action, and style.
Do they have a lead magnet? What information do they capture about the user?
How do they re-attract or message to exit traffic? Are they using dynamic call-outs to capture the user’s attention?
What color scheme are they using? Generic or “trust colors”?
Your CPA landing page completely depends on the offer and what you're pushing, what niche and what type of offer are you talking about and what traffic source?
That question’s answer is the reason why your CPA landing page can be a huge hit. Use the tips given above to build the page everyone can trust.