Consulting Landing Page: Tips to Make You an Online Marketing Expert
If you want to build a consulting firm/business, you need to think about creating the right website for your firm. This is necessitated by the fact that most clients will want to visit your website and get an overview what you have to offer before they decide to do business with you. Having a great consulting landing page template will be extremely beneficial to your business as it will help your prospects in making the decision to trust you.
You are probably asking yourself what your landing page template should look like in order for it to be successful.
All you need to do is ensure that your landing page sells your company’s skills, talents, knowledge, innovative solutions, and experience.
This will help you to create a strong online presence for your business and also establish your authority in your respective field. This will work in your favor and persuade prospects to work with you.
Lander is a market leader in landing page creation; you can have your company’s landing page created by the best.
Tips on Creating an Effective Consulting Landing Page
The following tips will guide you in creating an effective landing page for your consulting business.
Remember That You Are the Product
Marketers create landing pages with the aim of promoting their product or driving leads. They work very hard to ensure that they grab the attention of the buyers and keep them interested.
When it comes to creating a consulting landing page, you are the product and thus you have to convince the prospects that they need the services you are offering.
Prospects usually ask themselves a number of questions before they can settle on a consulting company that would meet their needs. These are:
• Who are offering the services?
• Do they have what it takes to solve their problems and attain the desired results?
• What is their successful track record?
• What makes a particular company or individual better than the rest when it comes to providing the service?
The questions mentioned above are usually prompted by the buying process. In the case of getting consulting services, the buyer knows that they will be interacting with the consultant that they choose on a regular basis.
This makes the relationship between the consultant and the buyer very essential. This will make the prospective buyer look to get a quick overview of what it is like to work with you when they land on your page.
Share Your Face
This is important when it comes to creating a relationship with the buyer. It is important, to be honest about who you are and never hide behind logos or make your company seem bigger than it actually is.
The prospect will pick you only if they feel that they can trust you to do the job required effectively.
Most people don’t care for fancy names and logos, they only want someone who can do the job right and is trustworthy.
Showing your face or faces will go a long way in fostering this trust and hence increase the number of conversions you get on your page.
Have An Attractive Offer
There are a number of offers you can give your prospects to entice them to choose you for the job.
These include videos, reports, email series, audios, whitepaper and direct consultations. The offer you give will greatly depend on the level the prospect is in on the buying process.
If the buyer is acquainted with you then offering direct consultation will be wiser. In the event that the buyer does not know anything about you and the services you give, you should focus on offers that will enlighten the prospects.
This will help you to prove to them that you are an expert in your field and that you are more than capable of handling whatever problem they have.
It is important to ensure that you have a clear CTA on your Consulting landing page template.
Ensure that the call-to-action clearly communicates to the buyer the benefits of your offer. You will have to give the buyer an incentive to go ahead and take an action on your page.
Make sure that you focus the CTA on value and communicate with the prospect of what exactly they should expect when they take you up on your offer.
Pick a User-Friendly Website Design
You should make sure that you design your website the intended users in mind. Don’t focus too much on how good the website looks. What is most important is how the users will use the site.
Always go for a template that has a clear design and which shows the most relevant content on the page. It should also include elements that support the functionality of your website while still fitting the overall style of your target audience.
Make It Easy For Buyers to Interact and Get in Touch
Ensure that you give your clients the option to share the information you have to offer on social media.
This will help to drive traffic to your page as well as keep your users engaged. You can make the share buttons clear so that it’s easy for the buyers to share your content.
You should make sure that you make it extremely easy for your prospects to get in touch with you. This can be achieved by putting a clear CTA that users can click to take the next step.
Keep Your Page Fresh and SEO Friendly
If you want your page to be successful, then you need to make sure that people can find it.
You should utilize the numerous marketing strategies available to generate more traffic. Always make sure you keep your posts updated. This will help to improve your search engine ranking.
Ensure that you have your page optimized with the latest SEO strategies. This will help you to get better rankings on Google and other search engines. Ensure that you eradicate cluttering on your page.
Additional Consulting Landing Page Template Elements
It is important that your consulting landing page follows the usual landing page best practices. The following are some of the things you should look at:
• The headline should have value proposition
• Clearly, state the benefits that the buyer gets from choosing to contact you.
• Share proof with your prospects such as testimonials from clients
• Test your landing page so as to only have features that users relate well to
In conclusion, it is important to build trust between you and your prospects if you are a consulting agency/company.
The consulting landing page template you choose to go with should aid you in this task and must cover the whole length and breadth of your online business needs right from design to the content that is shared with your audience and visitors on the page.
The more trust your buyers give you, the more conversions your page will get and inevitably increase your consulting revenue.
These tips are guaranteed to help you build a successful landing page for your consultant business with all the necessary features.
Remember, if you cannot do it on your own, we are here to assist you get the page you want.