Posted by Krishna Shastry on A/B Testing 9 Mar, 2018
Determining the rate of return is the most challenging and successful thing about online marketing. At the same time measuring the critical rate of return on investment is a complex exercise since the results are collected...
Posted by Krishna Shastry on Conversion Optimization 1 Mar, 2018
Having the best SEO tools at your disposal is very important especially to a marketer. SEO tools help you in creating your marketing strategy and landing pages thus making your work a little bit easier. There are very many...
Posted by Krishna Shastry on Content Marketing 28 Feb, 2018
There are mainly 2 types of searches that a business can use or exploit for online customer conversion- they are paid searches and organic searches. Paid searches are those searches where you are allowed to pay so that your...
Posted by Krishna Shastry on Content Marketing 27 Feb, 2018
As per the definition, bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. Or in other simple language the number of people actually coming onto...
Posted by Krishna Shastry on Conversion Optimization 20 Feb, 2018
An anchor text is the clickable text in a hyperlink. To put it in a simpler manner, it is the text that links to another location or document or website on the internet with the use of hyperlinks from your page. Anchor texts...