Posted by Krishna Shastry on Content Marketing 25 Dec, 2017
Dynamic text is a word or phrase that is automatically inserted into the ad title, ad text, or display URL. Using dynamic text empowers the campaign with custom made ads. For example, when a customer searches for a term,...
Posted by Juan Pablo Castro on Landing Pages 22 Dec, 2017
Traffic volumes will make or break your landing page’s performance. Yes, your content needs to be 100% focused on your campaign objective. And yes, you’ll need an incredible value proposal and call to action. But...
Posted by Krishna Shastry on Landing Pages 12 Dec, 2017
One pattern that is very often seen is that larger and seemingly more deserving businesses don’t perform as well in local search as they should. There are many reasons for this, and having multiple locations amplifies...
Posted by Krishna Shastry on Content Marketing 8 Dec, 2017
It is not enough to just create enticing advertisements for users to click, you have to create a landing page that will encourage your users to stay on the page, interact with the page and eventually convert. A PPC...
Posted by Juan Pablo Castro on SEO & SEM 4 Dec, 2017
We’re taking on the task of tackling a huge topic: Search Engine Marketing. It’s too large a topic to cover in one post. That’s why we are kicking off a series on Search Engine Marketing over several blog posts....