Posted by Vivek Bhaskaran on Online Marketing 6 Jan, 2021
2020 was a year of uncertainty. However, the only certain aspect was the projected growth of digital marketing, a direct consequence of Covid lockdowns which pushed businesses and employees indoor and online. With...
Posted by Vivek Bhaskaran on Online Marketing 6 Jan, 2021
Content marketing has evolved from being just efficient to effective and omnichannel. What used to be just a factory-type content production machinery, needs to now stand the test of comprehensive metrics and revenue-oriented...
Posted by Vivek Bhaskaran on Online Marketing 16 Dec, 2020
What is Personalized Content? Personalized content is defined as a marketing technique used for targeting content for individuals, based on their contextual history with the company, stage of journey and preferences...
Posted by Vivek Bhaskaran on Online Marketing 16 Dec, 2020
What is a B2B Sales Funnel? A B2B sales funnel is defined as a marketing and sales concept tool used to visualize and plan lead capture and their conversion into successful B2B customers. The funnel begins with customer awareness...
Posted by Vivek Bhaskaran on Online Marketing 8 Dec, 2020
What are Retargeting Ads? Retargeting, also known as remarketing, is a form of online advertising which helps brands connect and engage with audiences who have visited them once or interacted with them in the past but did...