Posted by Krishna Shastry on Content Marketing 17 Apr, 2018
What is search engine advertising? In order for us to understand what search engine advertising is, we have to understand what a search engine is. This is a program that is created to send out a spider to fetch as many documents...
Posted by Krishna Shastry on Content Marketing 16 Apr, 2018
What is Search Engine Result Page (SERP)? This is a webpage that usually appears on a browser window when a user enters a keyboard query into a search field on a search engine page. There is a list of results containing the...
Posted by Krishna Shastry on Content Marketing 16 Apr, 2018
What exactly are backlinks? You may ask. Well, backlinks are those links that direct one from one webpage to another. When you’re on a specific website and you click on links to take you to another web page, these links...
Posted by Krishna Shastry on Content Marketing 16 Apr, 2018
Google Display Ads: There has been a lot of development when it comes to the practices involving display advertising. Changes are as diverse as the change from the use of static images to the creation of some of the biggest...
Posted by Krishna Shastry on Content Marketing 13 Apr, 2018
What are Google AdWords Sitelinks? Sitelinks are the most commonly used extensions on Google AdWords. Sitelinks provide advertisers with the ability to promote additional links to their website using one PPC ad. These additional...