Most marketers tend to think of storytelling as a B2C promotion technique, but there are plenty of great reasons to apply this method to B2B marketing. The following tools will show you how to get started.
Posts for: Online Marketing
What's the latest in the marketing world this month? Here is a roundup of some of the headlines from the month in case you missed them.
Ok, so you know you need marketing, but how thorough is your company's marketing plan? You also know you need a business plan, but a similarly outlined strategy for marketing is almost as important.
Getting customers to open emails is half the battle in your campaigns. Even if you pour time and effort into the layout and content of your messages, it won't matter unless recipients take the time to open them.
If you think of major consumer companies, the impression you have of them likely comes from the time and effort they have poured into their branding efforts. Entrepreneurs may not realize how much work goes into...