Posted by Krishna Shastry on Content Marketing 14 Feb, 2018
If you read the couple of paragraphs written by you, you’ll get a fair amount of idea that to optimize conversion you need to prepare a couple of versions of the design (using your best knowledge and experience) and test...
Posted by Krishna Shastry on Content Marketing 14 Feb, 2018
Do a Google search for the name of your city + “real estate”. Click on a few of the sponsored ads. Did you find a real estate landing page? Chances are you didn’t. This is because most real estate agents have not yet...
Posted by Krishna Shastry on Content Marketing 13 Feb, 2018
The window to grab a visitor’s attention on a website gets a little smaller each day. Many surveys have reported that there is only 3-5 seconds to grab the attention of every visitor and this time is too less. If you don’t...
Posted by Krishna Shastry on Conversion Optimization 13 Feb, 2018
As humans, we are predominantly visual creatures, meaning that “wrappers in which things come not only powerfully affecting what interests us but also how we react to the content we find inside.” We can’t help but judge...
Posted by Krishna Shastry on Content Marketing 13 Feb, 2018
A microsite is an individual web page or small cluster of web pages that act as a separate entity for a brand. A microsite typically lives on its own domain, but some exist as a subdomain. Microsites can be used to help brands...