Posted by Vivek Bhaskaran on Online Marketing 8 Dec, 2020
What are Retargeting Ads? Retargeting, also known as remarketing, is a form of online advertising which helps brands connect and engage with audiences who have visited them once or interacted with them in the past but did...
Posted by Vivek Bhaskaran on Online Marketing 8 Dec, 2020
What is Online Lead Generation? Online lead generation is defined as the marketing process of generating sales-ready business queries for an organization. The leads are then sent to the sales team for processing and...
Posted by Vivek Bhaskaran on Online Marketing 1 Dec, 2020
2020 has been a transformational year to say the least. With so many ups and downs this year, well, mostly downs, the only clear winner seems to be digital content marketing. The Covid lockdowns have ravaged the world economies...
Posted by Gargi Ghamandi on Online Marketing 1 Dec, 2020
What is Inbound Marketing? Inbound marketing is defined as a marketing technique that uses informative and value-added content to draw in potential customers to the brand/ organization. An article that ranks on Google search...
Posted by Vivek Bhaskaran on Online Marketing 1 Dec, 2020
What is Outbound Marketing? B2B Outbound marketing is defined as the utilization of more traditional marketing methods in studying and managing the relationships with another business or organization. B2B Marketing comprises...