Posted by Krishna Shastry on A/B Testing 2 Nov, 2018
We are currently relying on machine learning - a type of artificial intelligence, mostly a complex system that analyzes and interprets huge amounts of data, to aid us in different aspects of our business. This includes web...
Posted by Krishna Shastry on Conversion Optimization 31 Oct, 2018
Well, we have no choice but to be creative with how we market content, in order to survive the ever-increasing competition on the web - to eventually drive conversions. In fact, conversion optimization is a must. According...
Posted by Krishna Shastry on Content Marketing 29 Oct, 2018
For someone working in an industry that requires conversion rate optimization, things can get a little stressful as you try to come up with new ways to retain the attention of those who visit your website. After all, that...
Posted by Krishna Shastry on Conversion Optimization 24 Oct, 2018
Leads are the life-lines of any business. The challenging process of converting your leads to a loyal customer decides if your business is here to stay and thrive. Oh well, it does depend on how you manage to press the emotional hot-buttons...
Posted by Krishna Shastry on Content Marketing 23 Oct, 2018
The human mind, a complex yet fascinating tool, rules decision making - something like - will a potential customer click on the link to your landing page? People make decisions based on many variables including internal bias...