Posted by Vivek Bhaskaran on Online Marketing 21 Jan, 2021
Digital advertising is defined as the process of buying ad slots on digital platforms with the goal of generating awareness, business leads and sales. Common channels of digital advertising are search engines, websites, social...
Posted by Vivek Bhaskaran on Online Marketing 21 Jan, 2021
Affiliate marketing is defined as the marketing strategy by which an affiliate marketer is paid based on predetermined commission for sales of a product or service. Learn more on affiliate marketing types, examples and best...
Posted by Vivek Bhaskaran on Online Marketing 12 Jan, 2021
What Is Sales Enablement? Sales enablement is defined as the marketing process of creating and providing informative content assets to sales teams with the goal of attaining better and faster sales closures. These content...
Posted by Vivek Bhaskaran on Online Marketing 6 Jan, 2021
2020 was a year of uncertainty. However, the only certain aspect was the projected growth of digital marketing, a direct consequence of Covid lockdowns which pushed businesses and employees indoor and online. With...
Posted by Vivek Bhaskaran on Online Marketing 6 Jan, 2021
Content marketing has evolved from being just efficient to effective and omnichannel. What used to be just a factory-type content production machinery, needs to now stand the test of comprehensive metrics and revenue-oriented...