Sales and marketing seems so random. Sometimes it feels like it’s one big crapshoot (and it very often is). You wish you had more control over the whole process, but that seems impossible. Or does it? There is so much you...
Posted by Lucía Medina on Landing Pages 20 Dec, 2011
The ‘Information Products’ industry is a huge and highly lucrative business. Unfortunately there’s no “Information Products Industry Association” that keeps detailed statistics on the industry. So you’ve got to...
Posted by Juan Pablo Castro on Landing Pages 27 Oct, 2011
In the movie “Moneyball”, Brad Pitt and Jonah Hill portray the Oakland A's General Manager Billy Beane and his analytical sidekick, Peter Brand, as they turn the team around during the 2002 baseball season. The A’s...
You’ve probably heard the dreaded term ‘Design by Committee’: the design methodology (or lack of methodology) that drives the typical corporate website. Marketing wants a video demo and a “How it Works” page. Legal...
Posted by Lucía Medina on A/B Testing 17 Oct, 2011
Have you ever wanted to be an online marketing expert? Have you bookmarked half a dozen blogs of your favorite internet marketing heroes? Do you devour every article they publish word for word? Maybe you’ve read everything...