‘A term used to describe a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel’ is how Wikipedia defines a ‘call to action’...
Posted by Krishna Shastry on Content Marketing 15 Feb, 2018
With massive advertising budgets, government bailouts and a ton of marketing experts, you’d think these famous companies would be getting a high conversion rate perfected down to a science. Unfortunately, as is the case...
Posted by Krishna Shastry on Conversion Optimization 15 Feb, 2018
A business can always benefit from high converting landing pages. High conversion rate means more customers, and more customers mean more profit potential. The purpose of a landing page is to capture leads and warm them up...
Posted by Krishna Shastry on Content Marketing 14 Feb, 2018
If you read the couple of paragraphs written by you, you’ll get a fair amount of idea that to optimize conversion you need to prepare a couple of versions of the design (using your best knowledge and experience) and test...
Posted by Krishna Shastry on Content Marketing 14 Feb, 2018
Do a Google search for the name of your city + “real estate”. Click on a few of the sponsored ads. Did you find a real estate landing page? Chances are you didn’t. This is because most real estate agents have not yet...
