Online Marketing Ideas for Small Businesses
Posted by Krishna Shastry on Conversion Optimization 29 Sep, 2017
The landing pages on a website are the most functional marketing tools for any business in the online business environment today. It is a single page on your website without a navigation menu, sidebar, or footer whose main...
Posted by Krishna Shastry on Conversion Optimization 29 Sep, 2017
Landing pages exist to serve one purpose: getting more website visitors and converting them into leads. Although their purpose is simple enough in theory but designing a successful landing page requires a detailed planning...
Posted by Krishna Shastry on Conversion Optimization 28 Sep, 2017
A landing page is designed to get visitors to fill out a helpful form you provide. Since the page's function is the completion of that questionnaire, it is simple to get potential customers to finish the form once they've...
Posted by Krishna Shastry on A/B Testing 28 Sep, 2017
A unique selling proposition (USP), or unique selling position, is a statement that clearly outlines how a business, product or service is different from that of your competition. It identifies what makes a business the better...
Posted by Krishna Shastry on A/B Testing 28 Sep, 2017
Barnum, a museum owner in the USA in the 1840’S devised a clever method to increase client circulation. He knew curiosity drove people so to keep them moving, he posted a sign, ‘this way to egress’. People were fascinated...