Posted by Carolina Di Pietro on Content Marketing 22 Sep, 2015
Content mapping helps companies understand their customers on a deeper level and organize content to fit client needs. Check out here 5 of the most important advantages of the content mapping.
Posted by Juan Pablo Castro on Content Marketing 30 Jul, 2015
Repurposing content is a cost-effective way for companies to get the most out of their marketing strategy.
Posted by Krishna Shastry on Content Marketing 23 Jun, 2015
Many marketers believe if they build a content marketing strategy, customers will flood in. But are you converting your readers into customers?
Posted by Juan Pablo Castro on Content Marketing 21 May, 2015
Some marketing experts believe content marketing completely takes the place of SEO. Search engine rankings focus on which sites offer the most relevant content, rather than the pages that are the most packed with keywords
Posted by Carolina Di Pietro on Content Marketing 14 May, 2015
Blogs are a great way to increase traffic to a landing page and raise awareness about your product. However, blogging regularly is hard work, and it's tricky to write compelling content that will engage readers and cause...