Posted by Gargi Ghamandi on Content Marketing 8 Apr, 2021
What is B2B Content Marketing? B2B Content marketing is defined as a set of strategies that focus on sharing content to increase brand awareness, engagement with your target audience, generate leads, and eventually drive...
Posted by Paul VanZandt on Content Marketing 7 Apr, 2021
What is Content Marketing? Definition, Applications, and more. Content marketing is one of the most popular ways to reach new customers and engage your current audience, but for many, there is still only a vague understanding...
Posted by Vivek Bhaskaran on Content Marketing 11 Sep, 2020
What is B2B Lead Generation? B2B lead generation is defined as a marketing process of contacting, convincing and converting other businesses into potential customers in the form of sales leads. Customers of B2B businesses...
Posted by Vivek Bhaskaran on Content Marketing 22 Aug, 2020
What is a landing page? A landing page is defined as a standalone web page hosted on a website of an organization with a final objective of conversion. This conversion objective can vary from company to company, it might...
Posted by Vivek Bhaskaran on Content Marketing 22 Aug, 2020
What Is Retargeting? Retargeting is defined as an online advertising method which helps you connect and engage with users who’ve visited your website or platform and can be reapproached with the intention of completing...