Posted by Gargi Ghamandi on A/B Testing 27 Apr, 2021
In the ever-advancing and rapidly evolving field of marketing, new age terminologies like growth hacking, conversion rate optimization, product marketing and artificial intelligence (AI), machine learning (ML), and natural...
Posted by Krishna Shastry on A/B Testing 12 Dec, 2018
Every business thrives on leads. Generating leads isn't all that easy, but it isn't rocket science either. It is the art and science of getting a person to say “Yes”. Generating enough trust in you or your business...
Posted by Krishna Shastry on A/B Testing 9 Nov, 2018
“Conversion” - the ideal digital marketing goal we strive for! Increase in your conversion rate would mean an increase in your ROI, which is absolutely crucial for your business to grow. Let us explore how we can make...
Posted by Krishna Shastry on A/B Testing 2 Nov, 2018
We are currently relying on machine learning - a type of artificial intelligence, mostly a complex system that analyzes and interprets huge amounts of data, to aid us in different aspects of our business. This includes web...
Posted by Krishna Shastry on A/B Testing 28 Aug, 2018
What is multivariate testing? This is a strategy for testing a speculation in which various factors are adjusted. The objective of multivariate testing is to figure out which mix of varieties plays out the best out of the...