Top Examples of Campaign Landing Pages That Converts
Campaign landing pages are a tremendous potential source of value for any website running a campaign or an event.
Designed as pages for a specific purpose, Campaign landing pages take funneled traffic with the sole intention of converting the visitors, whether that means collecting their email address, getting them to purchase a product or support your cause, follow you on social media, or a number of other goals.
In this sense, landing pages are your specially designed gateways to earn more conversions and create awareness. But as you might imagine, simply creating a Campaign landing pages are not enough.
Even a small change on the landing page—such as the wording of a headline or the color of a button—can have a significant impact on that landing page’s effectiveness.
That’s why, here are some examples of some great campaign landing pages to get inspiration from:
Campaign Landing Pages #1: LYFT
Lyft’s landing page for drivers offers a simple headline to capture the attention of their audience immediately.
Off to the left and prominent enough to be seen: “Make up to $35/hour Driving Your Car.” It’s simple, direct, to the point, and offers a real value to signing up.
On the right, there’s a short form that stands out from the background, and for most people, that’s all they’ll need to see.
For others, there’s more information on scrolling down, including an estimate of how much money you can make with Lyft based on your current city, and an explanation of common concerns from new signups.
Campaign Landing Pages #2: Vonigo
Vonigo is a good example because its services stand in contrast to Lyft’s. Lyft is a relatively simple service that can be reduced to a single sentence, while Vonigo’s product is much more complex and multifaceted.
This is a challenge, as minimalism is important to maintain in a landing page, but Vonigo handles it well. At the top, there are two buttons encouraging users to watch a video or learn more.
On scrolling, all the information about the product gradually appears—but it’s kept neat and organized, sectioned off in bullet points and clear sections to help users understand the product at a glance.
Campaign Landing Pages #3: WebDAM
WebDAM uses many tactics similar to the first two entries on this list, but in a slightly different direction. It keeps things minimalistic, with a color-contrasted, simple form on the right that stands out visibly to the user and a strong headline to the left to inform and compel users.
On scrolling down, there are bullet points explaining the advantages of the product. Scrolling further there is a couple of interesting and powerful additions—a rotating banner of clients WebDAM has served, and three selected testimonials about the product.
These, in combination, lend a powerful reputation boost that probably scores lots of additional conversions for your Campaign Landing page.
Campaign Landing Pages #4: Wistia
Wistia’s signup page is a perfect example of minimalism in action. The background is a simple blue with minimal patterns thrown in, leaving the white form prominent with few distractions.
The form is simple and easy to fill out, with a straightforward explanation of what you’re signing up for. For users that is a little more hesitant or a little more cautious, there are a handful of FAQs answered on scrolling down a little further.
Campaign Landing Pages #5: Hiver
Hiver is worth mentioning because it succeeds in accomplishing a balance most businesses would find difficult; it manages to provide lots of information in a long-form landing page while still achieving a minimalistic approach.
How? Take a look at it. Above the fold, there is a bit of information, a good headline, a color-contrasted call to action, brand logos to establish trust, and a link to view a video.
But on scrolling down further, you’ll find tons of information about the product, a link take a tour through the product’s features, and customer testimonials to sweeten the relationship.
If you follow these best practices in the style of the examples, you should have a good foundation for your Campaign Landing pages based campaign.
However, all brands will have unique factors to consider, including their target audiences, their competition, and their specific products.
For you to maximize your conversion rates and overall campaign value, you’ll need to optimize your Campaign landing pages over time.