Guidelines for Exceptional and a Great Call to Action Design
This article will guide you on Call to Action design for websites and mobile apps. It will also help you to understand how to build your Call to Action for a great user experience.
How To Grab The Attention Of The User With Buttons?
When you are creating a Call to Action for a website or for a mobile application, it is important that you plan well and use discretion.
When you combine scientific studies about colors with some amazing design principles, you can create a Call to Action that will greatly improve your conversion rate.
The following are some important tools that will help you in this process:
Call to Action design: Position
Ensure that you place you Call to Action at a prominent position on your page. Where you place the button for your CTA is crucial to drawing the attention of the visitors to your website.
When you place the CTA button in a prominent location it can lead to increased conversion rates because the user will be able to easily notice it.
Call to Action design: Clear Message Or Icons
Ensure that you use the right words that are original and also use verbs that encourage actions.
Most users usually have mixed feelings about taking any action and thus the positioning of your Call to Action can help push the users towards the action that you would like them to take.
If you want to build trust and also increase your click conversions you have to anticipate the skepticism that the users may have and tell them what they stand to gain by taking the action that you have presented to them.
Call to Action Design: Shape
The shape that most users respond to is the rectangular shape rather than circular ones.
Call to Action Design: Size
The size of an object usually indicates its importance compared to the elements surrounding it.
You should make sure that you make your CTA bigger than all the elements surrounding it so that the viewers notice it as an important aspect of the website page. This will go a long way in improving your click-through rate.
Call to Action Design: Coloring
Colors interact directly with the psychology of the users and thus should be the most important and considered aspect of your CTA.
Ensure that you use a color that contrasts highly with the rest of the elements surrounding it as well as the background.
This will help the CTA to stand out of the page and also grab the attention of the users so as to compel them to click on it.
Call to Action Design: Offer Alternative Actions
If you do not provide your users with alternative actions they will probably shy away from your website or application.
It is important that you let them know they have another alternative to what you are asking them to and this will have the effect of convincing them to take the action you primarily wanted them to take.
Call to Action Design: Use Actionable Language
You have to use verbs to tell people what to do. The verbs you use will help to guide the users through the process you want them to undertake by providing direction.
If you do not use verbs then you won’t prompt the users to take action and thus end up negatively affecting your click-through rate.
Call to Action Design: Use “you” or “your”
This type of language makes the user feel like the campaign is more about him/her than it is about your brand.
They feel like you care about them and that you want to help them which is a very important feeling to evoke if you want to increase your conversion rate.
Call to Action Design: Show Value
You should use a short sentence on your CTA rather than just using one word.
This will help the users know the value of the action that they are about to take because most of them don’t actually read the copy which explains the value of your offer.
Just use the Call to Action to explain its own value and thus make the users want to click on it.
Call to Action Design: Incentives
When you use words that tell the users they are going to gain from clicking your CTA then they will click on it.
It is important to give the users something in return, for taking the action that you want them to, so as to make them feel that they too are gaining not just you.
Call to Action Design: Test Your Call to Action
It is important to test different elements of your CTA so that you know which ones resonate best with your audience.
The feedback that you get from your website visitors, if properly utilized, can help you greatly to increase your click-through rate and consequently increase your conversion rates and brand thus revenue.
You should test different color combinations, the wording of your CTA, the shape of your CTA button, the size of the button, the positioning of the button, and even the font you use on the CTA.
The Psychology of Colors
It has been scientifically proven that different colors can evoke different but powerful emotions and moods in people.
This can cause people to react differently when they see different colors. This makes it important for you to consider which emotion you would like to evoke before you choose the color of your Call to Action.
The following are examples of colors you can use and the emotions they evoke:
• Red: It evokes the feelings of power, passion, negativity, and love
• Green: This evokes positivity, environmental pictures, money, and growth
• Black: It portrays luxury, formality, neutrality, and sophistication
• Blue: It represents trust, loyalty, peace, positivity, and safety
• Brown: This color represents earth, food, and the outdoors
• Grey: This color represents disability
• Purple: It represents mystery, spirituality, and royalty
• Orange: This color evokes cheerfulness, friendliness, and confidence
If you want your CTA button to stick out you should implement color contrasting. You can put the background color as one which compliments that used in the Call to Action button.
You should use bright colors for buttons that are relatively small and use colors that are less prominent from that of the background and surrounding elements.
You should ensure that you make the Call to Action button noticeable to the users but do not interfere with the overall design of the website page.
Best Practices for Creating CTA Buttons
It is important that you identify a few colors that work best for the CTA buttons you want to create.
The following are examples of common and important feelings that you would like to evoke in people who visit your website and the colors you should use:
Positivity: Use green and blue. Positive CTAs include “download”, “save”, “send” etc.
Negativity: Use the color red. Examples of these negative CTAs are “block”, “reset” and “delete”
Neutrality: Use black for your CTA. Examples of neutral CTAs are “discover”, “see more” and “alternatives”
Disable: Use grey for this.
When you follow the tips we have provided you with you will be able to create your own Call to Action for your website or application that will assure you an effective user experience and increase conversions.
Good luck with your call to action UX design.