Hot Tips on Creating Effective Healthcare Landing Pages
Healthcare Landing Pages: Like all other industries, healthcare has gone digital. Most people will search for health information and services online.
About 1 out of every 3 people will go on the internet to search for help on a medical condition or to look for medical services.
This makes it vital for medical professionals and institutions to have an active online presence and healthcare landing pages have greatly helped medical institutions in this regard.
Those who have implemented them well have realized an increase in their audience as well as conversions.
If you do not know how to go about creating an effective healthcare landing pages don’t worry we will guide you through it. You can also contact Lander and have our qualified professionals will be more than happy to do it for you.
Tips on Creating Effective Healthcare Landing Pages
The following tips will guide you to create functioning healthcare landing pages that will be sure to increase your conversion rate.
Stay Clear of Unnecessary Content
Healthcare usually has a lot of information to give out but it’s not advised as it can overwhelm them. It is important to be vigilant about when and where to share certain information.
A landing page should only have necessary information as this is where you should convince prospects to make a conversion.
Your healthcare landing pages should have a laser-sharp focus on the action that you would like the visitor to take and thus avoid a lot of information that could cause distractions.
Make sure that you use a clean and minimalist design when it comes to creating your landing page.
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Always share enough information because again if the content you provide your prospects with is too shallow then it increases your drop through rate.
All the content on your landing page should be related to the purpose of the page and also it should be to benefit the user.
Provide Elements of Value
It is necessary for you to ensure that you offer your prospects something of value so as to encourage them to make a conversion.
You can offer them something for free as most people like freebies or offer them information on an interesting topic that they may find valuable.
Another thing that healthcare seekers value is transparency so, you can offer them a base price of the services you are offering and this will enable them to know what exactly they are getting themselves into.
Share your Location
People would like to know how close you are to them so they can decide if you are accessible or not.
If your CTA is focused on getting people to make an appointment with you, then letting them know where you are situated will go a long way in convincing them to do so.
You can choose to include a lead capture form that includes a locator to enable the prospects to get to you.
By eliminating the step of looking for you, the prospects will have enough time to fill out your lead capture form and hence make a conversion.
Have a Clear CTA
It is very important to make sure that prospects can clearly see you CTA on the landing page and it should tell them exactly what you would like them to do.
This is because the main purpose of creating the landing page is to get visitors to convert.
Make sure that you eliminate all distractions from your CTA so as to ensure that the visitors stay on track and actually click on it. You can use color contrast to ensure that the CTA button stands out on the page.
Optimize your Page for Mobile
Most internet users today will access the web from their mobile devices. It is important to optimize your landing page so that it can be viewed from mobile phones.
Optimization will also increase your position on the search engine results page. Most of the people landing on your page will do so from mobile devices and this is something that is here to stay so it’s best to just get on the wagon to avoid missing out on a lot of business.
Reduce the Steps of Navigation
It is important to reduce the navigation options on your landing page so as to ensure that your prospects do not get distracted.
If you give people the option to leave your landing page you will get very few conversions and this will eventually reduce the amount of business that your institution gets.
It is a wise choice to make it possible for users to share your landing page with other people through social media platforms.
This will greatly increase your audience and consequently increase your conversion rate.
A majority of people use social media more than they surf the web unless they are looking for something specific.
If a friend recommends a service you are offering it will encourage that person to trust you and make a conversion.
Most people will respond more to graphics than they would a block of words. When you present them with a picture or video to demonstrate a service you are offering, it will encourage them to click on your CTA and make a conversion as they will have understood what you were trying to communicate.
You should test different aspects of your landing page so as to know which versions the users respond more positively to. This will ensure that you use content that will capture the attention of the users and convince them to take action as the page will be user-oriented.
Always ensure that the headline you use on your landing page matches the one that was used on the link that the user followed to your page.
This will help to avoid a lot of confusion on the part of the user and hence reduce your drop through rate.
You can choose to segment your content distribution by gender so as to share content about men’s health issues with your female users.
You should share your contact information with your users so that they can get in touch with you if they have questions.
This should include your email and mobile number. You can choose to include fax and postal address but in the digital world, it’s not really a requirement.
Landing pages are a must-have for all institutions thanks to the digital era. If you want people to interact with you and actually choose to get services from you, then you have to create an effective landing page.
If you cannot do all this by yourself, get in touch with the landing page experts at Lander for unique and tested landing pages for your healthcare business.
Do not allow your medical institution to be left behind by your competition because your landing pages don’t meet the industry set standards, always strive to be a step ahead of your competition.
Optimizing your landing page is a must if you would like to compete on a level playing field with your competitors.
Those are enough tips and insights to help you know why you require healthcare landing pages. Better yet, get save on costs and time by getting one of our well-priced templates.
For the best designed and optimized landing pages, engage Lander’s team of online marketing experts for high converting landing pages.
Thank you for reading.