Hot Tips: How to Create a Perfect Mobile Landing Page
You have a website? Great!
Do you handle a lot of traffic on your website every day? Amazing!
But do you know that you can do better, simply because these days, 74% of the total number of mobile shoppers uses their phones while ordering? If we take a look at the Google Trends Graph, we will get a pretty clear idea of where users stand with their mobile usage.
And as per a recent study, 70% of mobile searches lead to online response within the hour. So, it becomes imperative for everybody to have an effective mobile landing page.
A Mobile Landing Page is a converted form of a website, optimised for cellular devices in such a way, that it takes lesser time to open than the website for the same. This may not look like it’s of a great importance, but with the number of smartphone users increasing exponentially, this here is the thing to stay.
Considering statistics, business websites with Mobile Landing pages tend to have 20% increased qualified leads as compared to the websites which have no Mobile Conversion available. And as they say, stats say it all!
Now there are quite a few factors that go into the designing of an elite Mobile Landing page. The page should be able to do the same stuff as your website, but faster, efficiently and with a User-Friendly interface.
Highlighting some of the major key points that have to be kept in mind while creating a conversion:
Quick to load
If your Mobile converted page loads slower than your website, you don’t need one! Simple as that! Ideally, the website page should take 3-5 seconds to load otherwise you may lose a potential customer as nobody wants to wait for a page to open.
Design & optimize your Mobile website such that it functions as smoothly as your desktop website does. Refrain from making the interface too heavy, as the screen size is limited to most of the users.
Optimised headings and images
Try fitting a 10-word long title on the smartphone screen. The results would be totally absurd because you can only bend the limits so much. Most mobile devices scale down to about 1:8 of the normal PC screen size, which directly means that the title should be reduced by the same scale too.
“A new revolution which will blow your minds away” would look good on a big screen, but for a Mobile Landing Page, “A mind-blowing revolution” is enough. Images should also be optimized to a size which is easily uploaded on a mobile.
Supports both portrait and landscape modes
Don’t give any unwanted white bars at the sides of your Mobile landing, because that just gives the whole page a messy look. Optimise your Mobile Converted page to fit both landscape and portrait modes, because hey, you don’t know what kind of user is sitting at the other end of the phone, do you?
Easy to Navigate
The Mobile landing pages have to sustain a level of minimal page content, so as to pave way for the stuff that is required. For instance, a ‘Categories’ button/link is much more important than an ‘Accessories’ button.
Anything that will take up excess space on your Mobile Landing page will slow the interface down, so it’s always preferable to keep the extra stuff off the charts. Try using breadcrumb navigation system as it looks best on mobile screens.
Minimum information requirement
Many websites have forms embedded within the same to collect user information on the page itself. To import those forms to a mobile based interface is pretty important, but at the same time, it has to be concise as well, so as not to overburden the page with the context of the form.
Non-required fields like hobbies, strengths, weaknesses can be omitted, thus making space for more important fields like Age, Qualifications etc.
These were just some of the major things that one should keep in mind while developing a Mobile Landing Page for his/her website, because in this growing era of increased Smartphone usage, loading conventional websites won’t be an alternative anymore.
With the mindset of today’s generation, mobile responsive landing pages are here to stay.