4 Hot Tips to Reduce Bounce Rate and Increase Your Conversions
Bounce rate defines percentage of people visit on a website page. It plays an important role for search engines traffic and ranking. There are various other ways of decreasing bounce rate such as share relevant content and update new things on your website.
A high bounce rate may also affect your search ranking and PPC advertising costs, as Google’s machine-learning capabilities become increasingly reliant on real user signals instead of factors pertaining solely to the page and site.
Whether you’re optimizing for conversion or cost per click, it’s wise to take steps to reduce the bounce rate—starting with a close look at what kind of audience you’re targeting and how fast your page loads.
Here are some Bounce rate tools to convince visitors to stop in and stay awhile:
1. Live chat
Live chat can fill the gap between phone calls and emails, and engage visitors who might otherwise bounce when they don’t see exactly what they’re looking for.
When on the phone, you can only convert that one person (or group) you’re talking to. Depending on how many you have time to talk to within a workday; you might not be able to get through that many prospects.
But while using live chat, which can be equally as effective, you’re able to capture those who may have otherwise stumbled across a competitor.
A few other best practices: style the chat box to match the page it’s on, be available as much as possible, and set up an “email us” option for the times you’re offline.
Don’t come off as scripted. It’s very easy to tell if someone at a business is being genuine and willing to help, versus someone who is regurgitating typical answers that a customer can find somewhere on the site.
You want them to know they’re talking to a human, not a robot.
2. Interactive Widgets
With its drag-and-drop page builder, many websites now enable you to add all sorts of HTML-based widgets to your landing pages to make them irresistibly interactive.
They’re an easy way to deliver a truly custom experience with everything from price quotes to quizzes.
Interactive website calculators can provide valuable information for your site visitors that can lead them to see your brand as more authoritative, credible and even helpful within your industry.
All that can go a long way to creating new customers. Whether you’re helping visitors how much they could save on insurance or interest, or helping them calculate something more scientific, it is an easy way to add value to your site.
Once the visitor has filled in their information, the widget displays an answer—but the journey doesn’t end there. To help visitors act on the info they’ve just received, the page presents a call to action.
3. Exit leadboxes
Actually, Leadboxes themselves are a great way to retain visitors who were about to bounce. When you choose the Exit Leadbox setting, your page will notice when someone makes moves to click away.
At that point, it’ll trigger a popup form, which is very helpful. Adding an exit Leadbox to your site gives you one last chance to get your best content in front of someone who might otherwise never come back again.
And, of course, it gets that person on your email list to keep the connection going.
That means you need to make it count. Use this space to showcase your most immediately appealing giveaway, and be more descriptive with your copy and imagery than you might be with a regular opt-in form—visitors didn’t ask to see the box, so they likely need a little more context to convert.
4. User Behavior Tools
So far we’ve focused on things you can add to your landing page or website. But there’s one more category of bounce rate tools to help reduce your bounce rate—and it’s something your users will never see.
When you’ve racked your brain trying to figure out why so many visitors are bouncing from a particular page, sometimes the best thing is to dive in and see exactly what those visitors are doing.
You can literally watch how your site visitors act when they land on your website. The recordings show users where users click and what pages they click through.
You can see how your visitors react when they go to a landing page and you can adjust the page accordingly. If visitors appear to leave right away then that isn’t a good sign, but if visitors stay for a while and click through your website that is a good sign.
Sometimes simple edits like adding video, pictures or making some pages easier to read can make all the difference in your bounce rates.
When you can pinpoint where visitors are focusing and where their attention drifts, you can rearrange your page to draw them deeper into your site—making for a better browsing experience for them and a lower bounce rate and better conversion rate for you.
This is the basis of almost all the bounce rate tools out there.