Top Blog Landing Page Examples To Copy
There are so many elements that a top-notch blog landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are.
Take form length, for example. It's just one of the many components that need to be optimized, but best practices will tell you that both short and long forms perform well.
It all depends on whether you want to generate a lot of (potentially) lower quality form submissions, or a smaller number of higher quality submissions.
Let’s take a look at some of the best examples of Blog landing pages:
Blog Landing Page #1: Lyft
People love that on Lyft's blog landing page, they zero in on their drivers' main motivation: earning money easily.
People also love that, in addition to the "Apply Now" form, drivers can type their city and the number of hours they might drive for Lyft in a week to calculate how much they'd make.
When visitors fill out that information and press "Calculate," they aren't taken to a new page. Instead, they see a dollar amount followed by a new call-to-action button to "Apply Now" (which, once clicked, takes drivers up to the form).
By offering these two conversion paths, they're able to address two different types of people in the conversion path: those who are ready to make the decision now and those who need a little more information before they convert.
Blog Landing Page #2:The Professional Wingman
Okay, so the whole idea of having a professional wingman to help you find dates and a meaningful relationship is already pretty cool. But when a person is faced with the prospect of hiring one, it also raises questions.
How does it work? How much does it cost? Is this really going to help me?
That's why visitors love this blog landing page. Plus, it's clear that it's complimentary, thanks to the boldly-colored call-to-action button above the fold.
Once you click that button, you aren't taken to a new page. Instead, an interstitial form appears right there.
And while it does request a lot of information -- some of it a bit personal -- it also sends the message that The Professional Wingman is going to take this seriously, but only if you do, too.
Blog Landing Page #3: Muck Rack
This landing page design has it all. It's visually appealing and interactive, offers scannable yet descriptive headers about Muck Rack's services, and uses quotes from industry professionals as social proof. Plus, the page is intuitive and easy to navigate.
The cool part about this blog landing page is that it can appeal to both of Muck Rack's audiences. The top of the page is split into two, featuring their two different services side by side.
Once a visitor moves his or her mouse over either of the "find journalists" or the "build free portfolio" CTAs, a very simple form appears -- and that's important, so as not to distract the user from the task at hand.
Blog Landing Page #4: Cigital
There are a few things that make this Cigital landing page work. It has simple and relevant imagery.
The headline is straightforward and the description of the eBook informs viewers of the specific value they will get by downloading it. There is only one call-to-action -- "READ THE EBOOK" -- that stands out on the page thanks to a bright yellow CTA button.
Blog Landing Page #5: Khan Academy
The hard part about using the homepage as a blog landing page is that you have to cater to several different types of audiences.
But Khan Academy's homepage does that very well. This page is clearly designed for three different types of visitors: those who want to learn something, those who want to teach, and parents who are interested in using Khan Academy for their kids.
Plus, how motivational is the emblazoned "You can learn anything" text at the top? The remainder of the page is designed for viewers who are not completely familiar with Khan Academy.
It colorfully and largely spells out the key benefits of using the learning platform -- all of which are easy to scan and understand. There's also a recurring CTA: "Start learning now."
As soon as viewers feel they have enough information, they can click the CTA to get taken back up to the form at the top of the page without having to scroll.
These exceptional examples of blog landing pages are optimal to give you the push to design/optimize your own blog landing page.
You can combine the best characteristics of all of these blog landing page examples so that you emerge victorious in creating your dream.