html landing page

The Basics of Creating a Landing Page HTML From Scratch

Like all other web pages, a landing page is a collection of code which dictates the first impression that visitors get when they visit your website. An eye-catching, user-friendly layout can be the difference between a page that converts and one that doesn’t. How you create a HTML landing page is up to you.

Unfortunately, the code for most pages is written in a programming language called HTML. You need to be able to understand and write your own landing page HTML (or use our incredibly easy landing page editor tool) if you want to build one from scratch.

Understanding Landing Page HTML

Think of HTML as the language that you use to instruct your website to behave in a certain way when visitors access it. You use text files to create all sorts of effects. Things like image placement, headings, layouts, hyperlinks, graphics, etc. are all managed through the landing page HTML. Want a call to action? There is HTML tag for that. Want your fonts to be bigger – again HTML.  

Now, there are loads of HTML tags that relay different instructions to your landing page. For instance the HTML code <span style=”font-size:20px;”> changes the font size of the text following the code to 20px. You can change the size to whatever you want by altering the 20px to any numeric figure. To create a header element you’ll use <h1>, <h2> upto <h6>.

<b>text</b> is to bold the word “text”, <i>text</i> for italics, while <p>text</p> is used to create paragraphs. You can also create hyperlinks within your landing page using <a href=””>text</a>. This is especially useful when creating a call to action.  

great landing page html

The HTML Landing Page and CSS Connection

While HTML affects the content of a webpage, the CSS dictates its style. If the HTML is the brain of the outfit, the CSS (cascading style sheets) is its body. The CSS is responsible for giving your HTML code its final shape. In other words, it translates how your HTML instructions appear on your landing page. It is a fact that your page templates’s appearance which is responsible for creating the ideal first impression on a visitor. And everyone knows that the first impression is always the most important.

HTML and CSS go hand-in-hand if you want to create an effective landing page. You can setup a simple landing page by writing HTML code, but you’ll need to tap into CSS when you want to add color to the mix or change the font or any number of style elements that bring your page to life.

Go ahead, create your own landing page

Landing Page HTML Templates Made Easy

Coding is not meant for everyone and that is why there are computer programmers out there who do this for a living. Our examples above may help you get started, but you won’t get very far without professional help or at least learning CSS and HTML properly. That is where we come in.

At Lander, we understand that you want to be in charge of your dreams. It’s your business and you want to create your business landing page yourself. Our visual landing page HTML editor is just what you need. Designed keeping your ease-of-use in mind, our editor allows you to create and customize landing pages on the whim. Using simple drag and drop functionality, you can create something truly unique without getting into the nitty gritty of HTML templates and CSS templates.

You can use one of our landing page templates to get started or use our editor to put the finishing touches on one of your creations. In any case, you can be sure that by the time you are done you will have an aesthetically pleasing, high conversion, HTML landing page on your hands!