Landing Pages

The Basic Components Of Website Landing Pages

So, when you finally get successful in bringing your website in front of people and getting them to visit, what’s the next big step?  Convert your visitors into leads and customers.

Every time a person visits your website and leaves without doing what you want them to, you are wasting an opportunity.

It’s like having people visit your shop but leave without buying anything. So, how do you reduce this bounce rate and stop throwing away valuable leads? There may be many answers to this question but one thing that will make a huge difference is having website landing pages.

Why Do You Need Website Landing Pages?

The Basic Components Of Website Landing Pages

Your website may look very attractive and professional. It may be easy to use and have all the right things that make it so great. But without dedicated website landing pages, you will have a hard time getting visitors to convert into leads and customers.

For example, if you want visitors to leave their email addresses or phone numbers so you can market to them in the future. You will have a very hard time achieving that goal with only a website – no matter how beautiful it is.

People will visit your site, appreciate it, even explore a bit and then probably leave without giving you their contact information.However, with website landing pages, you can get your visitors to easily convert into leads and even customers.

Landing pages are the heart and soul of online marketing. They are built with one main purpose: getting people to convert. But how do they do that? In most cases, landing pages offer something of value to the visitors in exchange for their contact information.

By keeping the message strong and reducing distractions on the page, they are 100% more likely to get people to convert than generic homepages – this is the basic science.Hence, by directing visitors to your website landing pages instead of your homepage, you can greatly increase the rate of conversion.

Main Components Of A Website Landing Page

It’s now clear that landing pages are essential for lead conversion. If you want to generate leads and make your online marketing campaigns successful, you need landing pages to do the magic for you.
While that’s clear, you are probably wondering what a landing page looks like.

Here is a brief review of some of the main components of a landing page.

The Basic Components Of Website Landing Pages


The headline is the first thing a visitor will probably see. Hence, it should be clear, concise, and should effectively sum up the offer, while answering the question, “what will visitors get when they convert?”


The content on the page should be focused entirely on the benefits of the offer. Use bullet points to demonstrate takeaways and keep the copy brief and succinct.


Like any other online marketing campaign, landing pages remain incomplete without appropriate keywords. Keywords in the title, headers and text optimize the page for search engines.

Hidden Navigation

The navigation links on a website landing page are hidden and obscure. This reduces distractions and bounce rate while maximizing the chances of having the visitor stay and convert.

Social Sharing Buttons

Like every other page of your website, a website landing page needs social sharing buttons so it can be shared easily on social media sites.


Images not only make landing pages visually appealing but they also give visitors an idea of what they will receive.

Lead conversion form

The most critical component is the lead conversion form. This form is where visitors submit their information in exchange for the offer. Hence, this is where all the magic happens.

In part 2 we will elaborate in depth about the essentials of a website landing pages.