Analytics Ninja Phil Haslehurst Phil is a major advocate for smarter, more useful analytics that helps marketers perform their jobs better. He’s part of Decibel Insight, an app that shows you how to improve your site with easy-to-understand visualisations. Author since Jun, 2014 2 POSTS WRITTEN Decibel Insight Author posts Optimizing Your CTA’s: How Heatmaps Can Help CONTINUE READING The 4 Questions You Must Answer Before Running an A/B Test CONTINUE READING