How to Create an Amazing Animated Videos Squeeze Page
As a marketing professional, your main job is to boost the performance of your product’s website. The best way to do this is by creating animated videos squeeze page.
Videos are very powerful when it comes to driving your brand awareness. They also increase trust thus making them effective in closing deals.
The added advantage is that Google gives priority to video content thus increasing the chances of your business is easily found online. The increase in leads also increases the number of potential sales that you get.
Animated videos are a great alternative to actual videos as they are cheaper to create and they are also equally effective if not more.
This is good news for both big and small size businesses as they are easy to make. Here we will discuss how you can leverage animated videos to get amazing results.
What are Animated Videos?
Businesses are now using animations to tell users their story in a manner that is interesting, fun, quick and engaging.
These clips are often called explainer videos and they are usually very short. They help the website visitors to understand better what a business is offering.
Why are Animated Videos so Effective?
People have come up with a number of theories as to why animation videos are so powerful when it comes to marketing.
One of the most popular reasons is that they are short and engaging and thus are able to hold our limited attention spans.
The attention span of a normal human being is 8 seconds. This gives online business very few seconds to capture the attention of the audience, deliver the intended message and lastly issue a CTA.
Another reason as to why animated videos are effective is the fact that they are shareable. This makes it the most likely content to be shared online when compared to text and links combined. When your content is shared widely it will bring in additional leads.
How can you use Animated Videos?
The following are some ways in which you can effectively utilize your animated videos:
• Enlightening your users on what your business is all about. This lets them know what they can expect if they choose to do business with you.
• Explaining to your audience how to use a certain product or service that you are offering. This is far much better compared to an instruction manual as people get to see exactly how it’s done.
• Conveying a message to your prospects about the mission of your campaign. It lets them know what matters most to you, how your business is making an impact on society, what sets you apart from your competitors etc.
It’s important to realize that what matters is not the content that you use in your videos but how effectively you are able to deliver the message.
How to create effective animated videos squeeze page
Know your Audience
It is important to tailor your animation to your target audience if you want it to be effective. Ask yourself the following questions:
Who are your ideal customers?
What do they prefer and what are their pain points?
When you answer these questions, you will be able to create your message in a way that your audience will be able to relate.
The probability that other competitors are also using animated videos. You should make sure that you look for a way to make your video stand out from the rest of those videos.
You should create your video with the idea in mind that human beings have an attention span of 8 seconds.
The video should be able to capture the user’s attention and keep him/her engaged if it is to be deemed effective.
To achieve this, you have to make a list of the most important things differentiating your business from your competitors. Don’t be afraid to explore your creativity and have fun.
Write it Out
Before you can start creating your animation you have to know the message that you would like to pass along.
You should make an outline of your video using bullet points each representing a different slide. You should then add the main idea you want for each slide to the specified bullet point.
If you want the best results, you should get someone not working for your company to draft something for you. The outsider may have a fresh perspective of your company that can help produce content that is easily understood by others.
Keep the Video Short
Always remember that the less you say the more impact it will have and the more memorable your video will be.
If it is short people will be more inclined to watch the video till the end. You can use a format that covers the following information:
Problem - identify the needs that your audience may have
Solution - you can introduce your product/service as the answer to the specified problem
Description - give an explanation of how your product/service is the solution
Call to action – let users know what you would like them to do next after watching the video
Assign a Time Limit to Each Segment
This strategy will enable you to cover all the basic info that you would like to share without making your video drag on for too long.
This will ensure that you maintain the attention of the audience and you deliver enough info to make them want to click on your CTA.
Focus on Benefits
Most people will always look for what they stand to gain when they are approached with an offer.
They are not really interested in the amazing features that your product or service has but how that specific product/service can help them solve a problem that they are having
Take Advantage of Emotions
The most successful videos have one thing in common which is the fact that they are able to trigger a certain emotion.
If you are able to develop your animated video in a careful manner that enables you to create animated content that your audience can relate to on an emotional level will make it more impactful.
You should decide what reaction you would like your video to trigger and then use content that will get the user to take the particular action.
Don’t Over Think Things
It is surprisingly easy and affordable to create animated videos. All you need to know is a script to use for your video and the style that you want.
You can then create the video easily or even decide to edit existing video templates to customize them accordingly.
As you have been able to see, animated videos have been very successful in the marketing field. When you are able to create effective animated video squeeze pages you will increase the number of leads your website receives.
These videos are very easy to create and they are also quite affordable as well. It is not necessary for you to get a professional animator but it is advisable to get an outsider to do the video outline for you.
Lander has experienced video animators who will surely get the job done in good time and still ensure quality.