Creating an Effective Affiliate Marketing Landing Page
When creating your affiliate landing page, you are aiming to make as many conversions as possible.
You will need to set up and optimize your marketing landing page so as to actually get conversions.
You can do this by setting up your landing page in such a way that your call to action button gets clicked as many times as possible.
What is important for an affiliate landing page?
The main problem observed with most affiliate landing pages is that they are generic and almost always have a mundane design.
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These pages have all the necessary features such as headlines, CTA button, and contact form, but they lack the extra oomph to convince the visitor to click on the CTA button and actually make a conversion.
The second biggest problem plaguing affiliate marketing landing pages is the lack of trust from visitors.
If your page seems untrustworthy, then no one will read through the page. This can be caused when you advertise one thing and then deliver something totally different.
As an affiliate, you want to build trust between you and your visitor, not destroy it. You should ensure that your landing page is trustworthy and also very creative.
How difficult is it to set up an affiliate landing page?
Despite the fact that you want to go the extra mile to create a different and more creative landing page, it doesn’t mean that it is a difficult process.
This process will be easy if you do it right and also create your affiliate landing page using a landing page platform that can assist you in making your page.
Tips on how to create an effective affiliate marketing landing page
Creating an amazing affiliate marketing landing page can be a difficult task unless you do it the right way.
The following are simple tips that will guide you through this process and guarantee you amazing results.
No message mismatch on your affiliate landing page
When there is a message mismatch on your affiliate landing page, your visitors may start to mistrust your page. Ensure that you maintain the consistency of your affiliate landing page.
Ensure that your CTA button gives the visitor the same offer that is mentioned in your headline or on the link that he or she followed to get to your website.This will help to ensure that you get conversions and also secure future conversions.
Make the affiliate landing page aesthetically appealing
There are no rules or set guidelines to achieve this, all you can do is trust in your creativity and design aesthetic and choose a landing page layout that will be both relevant and attractive to your visitors.
You can always go for color contrast when highlighting an element on your affiliate landing page, for example, your CTA button. You should go for a bright color and an image that is relevant your offer and also looks good.
Ensure that you use enough whitespace on your affiliate landing page so as to ensure your page is not cluttered and it looks clean.
This will make it more appealing to your users and also ensure that they do not get distracted when they are on your affiliate landing page.
Shorten your landing page’s permalink
The permalink or URL for your affiliate landing page should be short and relevant. It is quite easy for people to remember your URL if it’s short thus making it easier for them to share it with other people or access your site at a later time.
This will help to increase conversions on your affiliate landing page due to increase in traffic to your landing page.
The opt-in form should be placed at the top of the landing page
Many visitors on your page do not want to read through all the content on your landing page thus if you place the opt-in form at the bottom of the page very few visitors will convert.
You should place the opt-in form at the top of the page so to increase the chances of conversion on your affiliate landing page.
You can also decide to put multiple signup form buttons on different locations on your landing page in the event that you have a lot of content on your page thus increasing the number of conversions on your landing page.
Adopt high-resolution images on your landing page
You should ensure that you only place high definition images of the products you are advertising on your landing page.
This should be regardless of how small the image is or the number of images you want to place on your landing page.
The probability of increasing conversion will be higher if visitors are able to see clear images of the products that you are advertising.
This will also increase the traffic to your landing page and thus increase the conversions and ultimately your earnings. If you are not using HD images of your product on your affiliate landing page you should start.
Test your affiliate landing page
You should test different aspects of your landing page such as the title, format, font, opt-in form appearance and the position of the opt-in form on your landing page.
This will help you get a clear picture of what your visitors react more positively to. This will also help to ultimately increase conversions on your landing page thus increasing your earnings.
Use a pop-up in your affiliate landing page
You can use a pop-up to prompt visitors to make a conversion on your page.
Ensure that the pop-up appears either at the middle of the page or at the bottom of your landing page so that your visitors get some time to get a feel of what your product is about and also so that they don’t get annoyed.
This will help to increase the number of conversions that you will get on your landing page thus ultimately increasing the earnings that you receive.
Test your pop-ups
You should ensure that you run tests on the pop-ups you create. Test different positions of the pop-ups, different designs and colors etc.
so that you may find what your visitors react more to. When you get to use the right pop-up you can tremendously increase the number of conversions on your page.
When you increase the number of conversions, you will increase the number of products sold and thus increase the earnings that you get.
Make sure the content on your landing page are few
Very many people do not like reading thus if your landing page has too much content most of the visitors will not read through it.
You should ensure that the content you have on your affiliate marketing landing page is short and to the point and it also describes your product well enough for the potential consumer.
If you have too many words on your landing page you risk losing the attention of your visitors thus reducing the number of conversions on your marketing landing page.
These 9 tips are all you need for creating an effective affiliate marketing landing page which will build trust with visitors and lead to conversions.