Search Engine Marketing

4 Killer Tips for Increasing Your AdWords Quality Score

AdWords Quality Score is a measure of the quality and performance of the pay-per-click advertising campaigns. Ad Words Quality Score directly affects the PPC (pay per click) success and profitability.

Or in other words, quality score is a grading system used by search engine like Google to determine if your ad is eligible and reliable to be shown in the sponsored space of the search results.

It further monitors the position it will be shown at and how much you'll pay for each click. There are a number of uncontrollable variables in paid search advertising, but still you can control your quality Score and can take steps to improve it.

This score affects your campaign performance and can make it a huge success if you take necessary steps to increase your score.

Google considers and awards all those advertisers who provide the best experience to searchers and give them genuine and reliable information and not only to those who have spent the money behind their campaigns.

If your advertisement provides a positive experience for searchers and the information they are looking for, Google will reward you as well.

Adwords quality score is a dynamic variable assigned to each of your keywords that essentially affects your ad rank and the cost per click.

So for a higher Adwords Quality Score, you can achieve a higher ranking at a lower cost. How is a Quality Score determined?

There are three factors:

Click-through rate (CTR)

Ad relevance – the relevance of the keyword or search query to the ad

• Landing page – the relevance and reputation of your landing page to the ad and the search query.

(You can start creating, building and publishing the best landing pages in Minutes with our Lander templates)

Tips for increasing the Quality Score

AdWords Quality Score Tip #1: Structure Your Campaigns


Your campaigns should be narrowed into smaller yet targeted ad groups. By Targeting ad-groups increase the relevancy of the ad and help you to reach the potential target audience.

So, setting up your campaigns with many ad groups that are specific is a great idea to make it successful. Don’t limit it to one or two ad groups with all of your keywords in them.

You cannot maintain a high degree of relevancy this way. Additionally, have a smaller number of keywords per ad group. The smaller the number of keywords per ad group, the better is the outcome.

AdWords Quality Score Tip #2: Target Your Landing Pages


AdWords Quality Score


Try to target every campaign to one of the landing page of your website. It may not be practical to design a landing page for each ad group, but doing so if possible will help to increase relevancy.

A highly relevant landing page will also help you to increase conversions. If your searchers read your ad, then click through and they land on a page that fulfills their expectations, it is most likely to have happy visitors that may turn into customers.

AdWords Quality Score Tip #3: Optimize Your Ad


AdWords Quality Score


Choose ad copy that is closely tailored to your keywords. This will increase the relevance of your keywords to each of your ads.

Along with increasing your Quality Score, it also helps to increase the click-through rate. Be sure to get your keywords into your ad copy as well.

You can do this manually or use dynamic keyword insertion (DKI), which inserts them automatically.

AdWords Quality Score Tip #4: Optimize Landing Page Load Time


Landing page load time is an important consideration while calculating the Quality Score. Take the time to check the load times on each of your landing pages and see what can be done to reduce them.

Some of the factors that contribute to longer load times are:

• Slow redirects

• Multiple redirects

• Interstitial pages

• Slow server

• Large page size

You can use Webmaster Tools or Page Speed to test your landing pages. So, these were some of the tips to increase the landing page score. Try and implement and see the positive outcome yourself.