How To Use Accelerated Mobile Pages For Ecommerce

AMP is short for Accelerated Mobile Pages, a framework that is used for creating pages that deliver fast-loading mobile content.

For beginners, Accelerated Mobile Pages is an open-source project (user driven), created by Google in late 2015.This initiative aims to make the web more seamless and fast for all.

After all, no one likes slow load times. The Accelerated Mobile Pages Project is all about delivering your content to mobile devices, whether it is ecommerce web pages, or, ads, in an extremely efficient, high-performance manner.

AMP is a community space, where developers can contribute new elements, forming a richer offering for everyone. On an average, an AMP page will load at least 4 times faster than a non-AMP page.

Accelerated Mobile Pages were initially only suitable for static content pages, such as blogs, news and recipe pages.

As an open source project with the focus on improving mobile web browsing, experience contributors are always looking for ways to make it better and suited for a broader range of sites.

In 2016, Google announced that AMP pages will be included in the search results pages (SERPs). Without drastically changing the search results, AMP pages will be presented with a label to differentiate with non-AMP pages.

With this change and the growing popularity of Accelerated Mobile Pages, users will soon realize that AMP pages are more efficient and become more likely to click them in the future.

This is good news for e-commerce retailers, as we know Google is making a big effort to push the project forward to make AMP for e-commerce a reality.

It soon became evident that there was more in store. Ecommerce is set to benefit immensely from the impressive site speed AMP can generate.

How Will Accelerated Mobile Pages Help In E-Commerce?

Google uses AMP to quickly serve content on mobile devices without users having to click through to a website to view the content.

Pages that have a valid Accelerated Mobile Pages version will be served within the mobile results as a carousel above the rest of the results for a particular topic.

When it comes to e-commerce in, the importance of speed cannot be compromised with. More than 40 percent of users will leave a website if it takes more than three seconds to load.

Search engines promote and give a higher priority to quickly loading mobile pages. This is what exactly AMP does for you; enhance your loading speed.

Many companies are now using AMP in order to enhance customer experience, and of course, ultimately increase conversions.

By providing fast page-load times, shoppers can enjoy a frictionless commerce experience. With no response time and an all-around seamless user-experience, there will be fewer road-blocks in the purchase journey.

Why use Accelerated Mobile Pages In E-Commerce?

The best thing about integrating AMP into your website is that your whole site doesn’t need to be AMP-modified at once.

Google advises that AMP can be built-out across your entire ecommerce site from the home page to the purchase phase. Start by thoroughly assessing which sections of a site are the best and make the most sense to employ AMP.

There are certain things about AMP that particularly affect the e-commerce, such as search engine optimization and product reviews.

Let us see how AMP affects these two—

1. Search Engine Optimization

AMP does not directly affect the SEO, but due to improvement in loading speeds, Google (as per its algorithms) promotes AMP pages as the top search engine results pages (SERPs) on organic searches.

2. Product Reviews

On e-commerce sites, reviews are commonly loaded via a JavaScript library. This library isn’t supported by AMP.

However, with the right practices and user experience, users can learn how they can access content that is at the end of the site page.

Limitations of AMP

AMP HTML is designed to improve both the speed and readability of content, meaning the code used is heavily curtailed and minimally decrypted. AMP depends on simplified JavaScript and CSS (Cascadding Style Sheets).

This can make tracking as well as advertising on AMP pages more difficult than plain HTML pages. However, the main drawback is time.

AMP does take a good amount of time to implement. Also, due to slow load functionality, the images load only when you scroll down to them.

AMP can potentially create a faster and overall better user experience on e-commerce sites. Faster and better can certainly lead to more conversions.