9 Hacks on a Splash Page That Will Grow Your Business
This is an introductory page that is placed between the initial loading of a YouTube page and the actual content on the site. The splash page is sometimes referred to as a splash screen or a landing page.
This page usually has a very visual design which is created for the main purpose of attracting web users so that they can scroll further into the website.
Most of the splash pages contain some accessible graphics and a few choices that make the website more accessible to users.
Most of these splash landing pages contain text boxes or control buttons where they can choose what action they would like to proceed with on the landing page.
The splash page can sometimes act as access gate where the users are required to register their information so as to allow the users to access the YouTube site.
If you decide to use a splash page on your site then you need to know that it has its pros and cons.
The pros of the splash are that it makes the site be more appealing to visitors due to its flashy and fancy animation but this also causes the disadvantage of the splash page in that all those fancy splash page features make it load a lot slower than you would want it to.
It has been proven that most users abandon web pages due to their splash pages as they cause delays when they want to access a site.
Best Practices for Your Splash Page
There are a number of ways in which you can make sure that your splash page is properly optimized so it can perform effectively. The following tips will assist you in this process:
Use a Lightbox Overlay Instead Of Redirecting Users To A Separate Page
Users find it frustrating when they are redirected to other pages that they were not interested in opening when they visit a website and meet a splash page.
Instead you should use a lightbox overlay that prevents this from happening.
This ensures that visitors realize that they are actually in the right place they wanted to be thanks to the transparent nature of the splash page designed in a lightbox overlay method.
This method ensures that the visitor remains on the same page that they landed on instead of redirecting them immediately to another page.
This method also has the advantage of escaping the delay that is caused from redirecting the users to another page on the site.
Make The Splash Page More Responsive
It is important to ensure that you optimize your splash page so that it can be accessible from various internet-enabled devices.
This will go a long way in increasing your conversion rates and also drastically reduce your site’s bounce rate especially from your mobile users.
Redirect Users to the Splash Page
Ensure that the page the users land on first when they visit your site is the splash page.
It would be rude to let the users get to the page that they would like to interact with and then you redirect them to a splash page that they have no interest of scrolling through.
It isn’t nice of your site to tease users with the content they are interested in and then taking it away as this will increase the rate at which your prospects abandon your page.
Send Your Users To The Page They Came From
If your site sends your visitors to its splash page it is important that you keep track of where the users came from initially so that they can be redirected back there after they choose to skip your splash page.
kindly do not send the users back to the home page as this can be very frustrating and cause a number of them to abandon your site.
You could also get heavily penalized for redirecting your users to an irrelevant page which disrupts the user’s workflow.
Don’t Show the Splash Page to Users Every Time They Visit
If your visitors decide to ignore your splash page the first time the probability that they will not like to take the action you want them to when you place the splash page in front of them again.
You should give your users some time in between showing them the splash page for a minimum of 7 days.
Keep the Splash Page As Lightweight As Possible
The speed of the site is a key factor of the site’s success. This makes it vital for you to ensure that you do not place too much autoplay content on your splash page that will reduce the loading speed of the page.
This will help you to reduce the number of visitors who abandon your page.
Pay Attention to Your Analytics
It is important that you pay attention to how you splash pages are functioning and also test different variations.
This will help you to figure out which splash page set up works best for your site. This will also help you to optimize your splash pages which will greatly increase your conversion rate.
Make the Skip / Continue Button Easily Visible
It is important that you let the users know that they have the option of not staying on the page and thus reduce their chances of quitting your page.
This will help people to build a relationship with your website that could even lead to a conversion.
No one likes feeling like they do not have choices available to them and making the skip button visible helps to eradicate this problem.
Do Not Forget About Your Splash Page
In the event that your splash pages are dealing with a time-sensitive campaign you should set a timer to remind you to switch off the splash page when the time lapses.
This will prevent users from being subjected to view splash pages campaigns that are already outdated.
This will help to keep your site relevant and prevent you from losing traffic that would lead to increased conversions.
What Should You Include On Your Splash Page?
There are only two main components that are essential to a site’s splash page and these are an exit and a message.
You can also optimize your splash page so as to increase its effectiveness. Include content that will capture the interest of the users and make them want to continue staying on your site and interact with your YouTube page.
By taking into account all the information that we have provided to you above you should be able to come up with a decision of either utilizing a splash page on your site or not.
If your site doesn’t really need a splash page then don’t use it as this may have more disadvantages than advantages.
Everything that you include on your site should be able to add value to your site and not reduce the site’s effectiveness.
If your site is mainly focused on content then you should avoid using splash pages but if the main focus of your site is portfolios then you should incorporate a splash page in your design.