Inspiring and Best Microsites Examples We’ve Ever Seen
A Microsite is a small website that is created by brand separate from the brand’s main website that has the sole purpose of promoting a campaign that the brand has. It can either have its own URL or it can exist as a subdomain in the main website’s URL. They allow the designer to explore his/her creativity as compared to other pages on the main website. Have a look on the very best microsites examples we have compiled for you.
Best Microsites Examples: BurgerBff.com
This Microsite was created by the Mellow Mushroom team so as to promote the new items on their burger menu which were Carnie which is a beef burger and Herb which is a vegetarian burger.
The site offers its users a chance to enter a contest where they could win a round trip to Denver and offers them a number of fun ways to do so.
The site has also made the menu items into cartoon characters that are fun to watch and hence keeps the users engaged.
The Microsite has been able to utilize the use of graphics and color effectively.
Best Microsites Examples: DangerOfFracking.com
This beautifully crafted Microsite was designed by Linda Dong for the purpose of raising awareness for the FRAC Act.
The site has a beautiful design which utilizes parallax to tell the story of the dangers that are caused by hydraulic fracturing.
This Microsite depends heavily on directional cues so as to entice the users to take a specific action on your website.
The site utilizes graphics and text to push their message across to the users. The Microsite also focuses on its Calls to Action and made them concise and actionable.
The CTA on the site has also been set apart from the rest of the content on the page using a popping color and also a large font that makes it easy for the users to notice them.
Best Microsites Examples: TasteTheFeeling.coca-cola.com
This Microsite by Coca-Cola gives its users such an amazing experience thanks to their clever utilization of GIFs.
The users are welcomed on the page with a music video that runs for two minutes that has been set to the sound of an anthem that is custom made for the campaign.
The video comprises of GIFs which run for 3 seconds each and which are set on a loop which show the different emotions that are felt by Coca-cola drinkers.
If you want to see a particular emotion GIF all you have to do is enter the emotion you want so as to pull out a particular GIF or you can just click on one of the 32 GIFs available on the loop.
The users are able to easily share the GIFs on social media which helps to attract more people to the Microsite.
Best Microsites Examples: UrWhatUPost.com
“Why should junk food get all the glory?”
This is the first question your asked when you get to the site. This Microsite was created to show people how many social media conversations were going on about healthy foods versus junk food.
The BoltHouse Farms’ team had to collect #UrWhatUPost hashtags to assist them in this task and also tracked the kinds of foods that were shared on social media then pitted the healthy stuff like grapes, against the unhealthy stuff, like ice cream.
The goal for this Microsite was to change how people think and post about healthy food.
The pages found on the Microsite boast of skillfully designed animations which make users want to stay on the page and continue engaging with the content on the page.
Best Microsites Examples: Dominosdxp.com
This is a Microsite created by the Domino’s Pizza team for the sole purpose of exposing its users to all the features that their new DXP vehicles have to offer.
The website offers great user engagement where they are able to zoom in on different features that the car has to offer.
The site also boasts of highly skilled animation that makes learning about the vehicle’s features a fun experience for the users.
Best Microsites Examples: EmojiTracker.com
It was a Microsite created by Mathew Rothenberg for the main purpose of tracking all the emojis that are used on Twitter.
This Microsite only has two CTAs which are “follow” and “tweet”. The site also lacks a navigation bar and also does not have any other links to other websites.
The design of this Microsite is simple but it still has a stellar performance.
Best Microsites Examples: ElfYourself.com
This Microsite was designed by the OfficeMax team. This site is extremely funny and also easy to share with your friends and family.
The site also has one Call to Action that makes its users the stars of the website. This site had the main purpose of allowing OfficeMax to spread its creativity and increase their engagement with their users.
The thing that makes this Microsite successful is the fact that they focus their campaign on their customers and not the brand but they still bring in the sales angle at the end of the video and they do this in the form of promos and coupons.
Best Microsites Examples: Fu2016.com
This Microsite was created by the Netflix series, House of Cards team. The Microsite was created for the sole purpose of promoting the fourth season of this series.
The Microsite creates a very humorous user experience by poking fun at politics which is usually a very serious topic.
This Microsite engages its users by asking them to join the Underwood movement and offer their support for “important” issues which include entitlement and dishonesty.
The design used on this Microsite is the best part about it. The site uses some intriguing high quality videos that draw you in and give you a reason to stay on the page and continue engaging with the content.
Best Microsites Examples: YearInMusic.Spotify.com
This beautiful and amazing Microsite was created by Spotify. It is a very interactive site which personalized for its users depending on their listening habits.
This site has tools that make it easy for its users to create personalized recaps that incorporate various details such as the first song you played, the year’s top artist and the amount of time you spent listening to the song.
Each user gets a unique experience which is fun and they are able to share and compare notes with their friends and family. The site makes it easy for you to share the statistics it gets for you on social media.