7 Can’t-Miss Webinars for Online Marketers This Month
Does it feel like you spend too much time reading blog posts? Do you feel like you’re reading the same blog post every day?
It’s not that you’re reading the same information every time. Many quality blog posts with original information are posted every day.
It’s not that the information isn't quality information. Blogging has been taken to a new art by some of the best in the industry – it’s reached a certain “journalistic quality,” and everybody is competing to produce the same quality.
It’s not even that you’re not learning anything new anymore. Reading is one of the best ways to gain new knowledge.
The problem is, when you do the same thing day in and day out, you get into a rut.
It’s like when you’re on a weight training program. You do the same exercises every workout. Your muscles get used to it, and you stop progressing. You get into a rut.
The key to progressing in your workout regimen is to create “muscle confusion.” Incorporate new exercises that your muscles aren't used to so you can keep getting stronger.
Watch Webinars to Learn More
The same goes with learning. You need to incorporate different types of learning into your knowledge acquisition regimen. Reading blog posts is great, but it only engages the reading part of your brain.
When you incorporate webinars into your learning regimen, you engage your visual cortex (the slide show) and the auditory center of your brain.
Reading, watching and listening activate different sets of neurons. This helps you learn better and retain more.
We recommend watching webinars as a way to reinforce your learning regimen, and it just so happens that this coming month there are some great webinars to choose from.
Our 7 Recommended Webinars for This Month
The following are seven webinars our staff has carefully researched and recommend for our readers:
1. Your Brand On the Social Web: A Key to Corporate Reputation, Social Media Today - July 23rd at 12pm EST / 9am PST
In today’s interactive marketplace, building a brand has turned into a multi-dimensional task. What are people saying about your brand? Do you know who your biggest fans are? Do you know who is trashing your company’s reputation? This webinar helps you understand where the conversation about your brand is taking place, and how you can participate in that conversation to make a positive impact on your brand.
2. SEO Fundamentals to Increase your Site Search Visibility, Lander Academy - Tuesday, July 30 at 12pm CDT
Next week we're doing a new Lander Academy! This time we'll have the chance to listen to, Aleyda Solis, she’s an SEO at the International Division of SEER Interactive and Moz Associate.
In this Free Webinar you'll learn the principle aspects of Search Engine Optimization practice for your website, also Aleyda will show you the latest practices with regards to SEO and how to increase your site visibility as well as increasing the number of visits.
3. State of Demand 2013, Content Marketing Institute - Wednesday, July 31, 2013
Demand generation has becoming an almost overwhelming challenge for today’s marketers. There are so many demand generation options available, and the landscape keeps changing. This webinar will look at where the industry is today, what B2B companies of all sizes can do, and how to create demand that customers actually want – and need.
4. Simple Steps To Profit With Google AdWords, Log My Calls - Thursday, August 1, 12 PM ET
If you own a small business and Google AdWords confuses you, then this is the webinar for you. Phil Frost, a “small business marketing expert,” according to the webinar’s own description, talks about how to identify the best keywords, how to double your percentage of website visitors who contact your business, and provides a step-by-step action plan to succeed with Google AdWords.
5. Secrets of B2B Marketing Lead Generation Webinars, Direct Marketing News - Thursday, August 8, 2013
Now that you’ve watched four webinars, you may be wondering how you can use webinars to market your company and attract leads. Direct Marketing News gives you the knowledge you need to run a successful webinar with the “Secrets of B2B Marketing Lead Generation Webinars.”
6. Taking Advantage of New AdWords Features, Google - Wed, August 21, 10 PT/ 1 ET
Another AdWords webinar, this time by Google. In the last few years Google has added many new and powerful features that marketers need to know about. These features help you track your performance, and make changes to improve that performance.
7. Killer Content and the Fancy-Pants Reports that Prove ROI, MOZ - August 22 at 10:30am PST
This webinar, or “Mozinar” as the folks at Moz call them, gives you the low-down on how to leverage content to build relevant back-links in a post-Penguin world.
The Webinars you Missed
Unfortunately, not all the great webinars are ahead of us. Here is a peek at some you missed. But the good news is, they’re available as recordings, so you can view them whenever you want.
1. Conversion Optimization: More Leads, More Sales, and More Profit, Log My Calls
This webinar is the “myth-busters” for online conversions, with plenty of examples from SAP, Google and Salesforce on how they achieved incredible lifts in conversion.
2. Conversion Rate Optimization for People, Lander Academy
This webinar by Xavier Colomés, Senior Web Analyst at Intuit UK, explains how to develop personas so you can convert actual people (since people are the ones that make purchasing decisions, not companies).
3. Strategic Web Marketing, Moz
In this webinar, Moz’s Rand Fishkin shows you how to move beyond the latest tips and tricks so you can build a “vision-based, effective and measurable marketing machine.”
What webinars do you recommend?
This is by means an exhaustive list of webinars, but they’re the ones we think are pretty important for today’s online marketers.
If there are any we missed out, we’d appreciate it if you could let us know. Leave your recommendations in the comments section below – and thank you in advance!