Search Engine Advertising

7 Amazing Tips and Tricks for Keyword Research

An extensive study of keywords is the first step towards an effective search marketing campaign. If you fail in the proper selection, all of your effort may be in vain. In these 7 tricks for keyword analysis, you will find simple and effective strategies to increase the number of visits and focus on your niche market to improve your conversions.

1. Urgency Keywords

Some generic words like flowers, for example, may be associated with a wide variety of ideas, images, concepts and instructions. The extent of this term matches very little (or no) market demand, but what happens if I forgot that tomorrow is my wife’s birthday? Urgent search appears for emergency needs. Instead of searching for ‘flowers’ or ‘flowers delivery’ I could look for ‘flowers delivery 24hs’ or ‘flowers delivery same day'.

The urgency associated with those keywords indicates the person is more likely to buy than others. Such searches not only have a higher percentage of conversion - they also indicate that people may be willing to pay more for the product and shipping.

The Christmas holiday tends to be the pot of gold for last-minute shopping decisions.

2. Speak Their Language

Some words have the same meaning in different places, while others have very different meanings from one place to another. One example would be the world “biscuit.” In the United States, a biscuit is a soft fluffy “bread” dough baked to golden perfection. In the UK, a biscuit is more of a sweet treat which would generally be called a cookie in the US.

A simple way to obtain information on local terminology is to use the keyword tool from Google, selecting a specific country to compare the keywords which interest you. Another alternative is to collate searches using Google's suggestions for the chosen country.

Geographic Keywords: Speak their Language

3. Focus on Your Ideal Customer or Reader

To find keywords which generate traffic and conversions, try to use modifiers that are appropriate for your niche. If you run a business that sells on a large scale, modifiers such as the words ‘wholesaler’ or ‘retailer’ can help you find your ideal client. People looking for quality use modifiers such as ‘best’ or ‘elegant,’ while those looking for the best price use ‘cheap’ or ‘discount’ to find your product.

4. Look for the Long Tail of Your Keywords

With long tail search of your keywords, we mean long key phrases to add to your main keywords. For example, ‘printed band shirts’ is the long tail for ‘printed shirts’.

For high-volume searches, keyword selection tools are usually quite efficient. Conversely, when the volume is low, the results are often misleading or near zero. In 2004, Google engineer Amit Singhal announced that over 50% of searches on Google were unique. Also, a 2009 study showed a 22% increase in the length of the search strings of 8 words or more.

Look for the Long Tail of Your Keywords

Tips to Improve Your Long Tail

  • Make use of analytics to determine which keyword phrases bring people to your site on a frequent basis as well as a tool which allows you to make use of merging and alternating in order to help generate new phrases.
  • Use synonyms, plurals and modifiers. Ex:
  • SEO Company
  • SEO Companies
  • New York SEO Companies
  • Best New York SEO company
  • Use multiple available tools in the market to obtain information on search trends.
  • Use Google Adwords to compare and find keywords with more traffic.
Urgency Keywords

5. Learn From Analytics

We often receive traffic from searches that have nothing to do with our site optimization. Analyzing the statistics of our website, we can detect those terms that generate extra visits and use them to create even more traffic.

Additionally, statistics will allow you to detect modifiers and keywords to use in the future. If you accidentally got a good position for a specific keyword, imagine the position you would get if you created a page optimized for that key term only. Interesting, right?

6. Optimize for Things Which do not Exist

So many people are looking for things that do not exist. The results for these searches are very few and generally of low quality. If your site has a relatively high reputation, with a few tweaks you can easily achieve outstanding positions.

Very recurrent types of searches are those related to the solution of problems or issues in a short period of time.

You may not know how to stop smoking in a week or how to position a website within 24 hours. You could, however, write an article (using those keywords in the title) explaining why it’s not possible to achieve such a goal - and offering legitimate alternatives.

Optimize for Things Which do not Exist

7. Focus on Special Needs

Many businesses fail by not addressing the special needs of their customers. Creating accessible content using descriptive keyword modifiers can help meet particular needs while covering a very competitive market with customers willing to pay "extra" money to easily obtain what they are looking for.

A person with impaired vision will greatly appreciate those sites that are more accessible to him with larger fonts and graphics. A person with oversized feet will be willing to pay a large sum of money for a pair of shoes that fit properly. Modifiers such as size, color, shape or texture are used regularly in search for clothing.

Take into account these tips before you write your next website or landing page content and you’ll see how your SEO goes straight up.

Do you have additional keyword research tips? Want to add something to our list? Please leave a comment.